Facebook needs more than just clever data to deliver results for brands + latest from Pepsi, Instagram & Visa

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Campaign: Brands August 15, 2016

Brand news and analysis, powered by Marketing Latest Facebook needs more than just clever data to deliver results for brands Lawrence Weber P&G's decision to scale back the use of targeting on their Facebook ads has been met with a certain sense of schadenfreude in some quarters of the industry, especially those concerned by the platform's and Google's increasing market dominance in paid-for digital media, writes Karmarama's Lawrence Weber. Pepsi is first brand to use Twitter's Promoted Stickers Shona Ghosh Twitter has launched a new sponsored Stickers ad format, with Pepsi signing up as the first advertiser as part of its ongoing #PepsiMoji campaign. Mixed reality will mean all athletes become superhumans Tracey Follows People's increasing desire and ability to optimise themselves through biology, chemistry or technology is creating a generation of bionic athletes. The upshot is that sport as we know it could be changed forever, writes Tracey Follows, chief strategy and innovation officer of The Future Laboratory. Reasons to be cheerful despite Brexit Chaka Sobhani There's currently a huge amount of uncertainty amid the political and social upheaval, but focusing on how bad it could get won't help us. Don't forget that those who win in turbulent times tend to win big, writes Chaka Sobhani, the chief creative officer at Leo Burnett London. Visa's 360-degree mobile experience tells diverse stories of Olympic athletes Ilyse Liffreing "Snackable" vignettes, presented vertically, show off Rio stars like Syrian refugee Yusra Mardini. Instagram launches Business Profiles Omar Oakes Instagram has launched new tools aimed at small businesses which can create a profile to promote themselves, as well as collect information about users. Review recap: Beiersdorf and National Army Museum Staff It may be the height of summer, but there are still new reviews for advertising and media taking place in August. Global news round-up: Sexism, Dove, Asahi Staff Happy Friday. Here are some of the most important regional stories from around the Campaign global network you may have missed this week. Promoted Day 1: Five ways data is improving consumer experiences Big data is changing the way brands communicate with their customers - and enabling better experiences Promoted How to mix with stars and still get noticed: a masterclass for brands Staff A Hollywood producer meets experts from Discovery Networks, Havas Media and BEN to talk the evolution - and future - of brands' involvement with entertainment in three #BENtalks films from Campaign and Branded Entertainment Network Campaign Jobs Publicity Lead, Amazon Publishing Competitive Amazon, London (Central), London (Greater) Planning Director £90 -100k + benefits Direct Recruitment- Planning, London (Central), London (Greater) Strategy Director £100 - £110k plus + bens Direct Recruitment- Planning, London (Central), London (Greater) Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ ACCOUNT MANAGER– Soft drinks and Booze – South West London agency – c. £30k c. £30k Judi Patton, London (South), London (Greater) PPC Account Executive - Full Service Media Agency! £25k Dot-Gap, London (Central) Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London European Category Manager Competitive Spectrum Brands, West Byfleet, Surrey Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater) Senior Account Manager £42633 - £66318 per annum Elizabeth Norman International, New South Wales, Sydney

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