Tuesday, 9 August 2016

Ogilvy Labs shuts down; Tom Bazeley leaves M&C Saatchi

Campaign 18:05

Campaign 18:05
August 09, 2016
The five things you need to know today

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Ogilvy Labs shuts down
Ogilvy Labs shuts down

Omar Oakes and Brittaney Kiefer

Ogilvy Labs, the research and development innovation lab which operates across the Ogilvy Group, has been "shut down" as part of a cost-cutting measure.

Tech
Facebook to make desktop ad-blockers ineffective
Facebook to make desktop ad-blockers ineffective

Omar Oakes

Facebook has taken the step of rendering ad-blockers ineffective on its desktop website by making them "indistinguishable" from non-commercial content, as well as giving users more control over which ads they see.

Advertising
Tom Bazeley leaves M&C Saatchi
Tom Bazeley leaves M&C Saatchi

Omar Oakes

Tom Bazeley, the chief executive of M&C Saatchi, has left the agency.

Marketing
Ex-Jamie Oliver execs launch content marketing agency
Ex-Jamie Oliver execs launch content marketing agency

Shona Ghosh

A trio of ex-Jamie Oliver senior staffers have set up Delightful Media, a content marketing agency with launch clients including Lactalis, Unilever, Tourism Ireland and Quaker.

Media
Mobile budgets widely tipped by marketers to grow despite privacy concerns
Mobile budgets widely tipped by marketers to grow despite privacy concerns

Omar Oakes

Privacy concerns pose the biggest threat to mobile as a marketing channel, says new research from Warc and the Mobile Marketing Association.

 

Also in the news
Uber uses Brexit to pressure TfL over English tests

Uber has launched an aggressive email campaign asking users to pressure Transport for London over restrictions on its app, riffing off themes around Brexit and the new #LondonIsOpen campaign.

Here's why Facebook cracked down on something that annoys you

Facebook is cracking down on publishers that serve content that can be considered to be clickbait; headlines which are sensationalised, turn out to be adverts or are simply misleading, writes Felicity Long, head of digital at Carat.

This insane ramen ad overflows with Japanese internet memes

Shrimp cannons, Rube Goldberg machines and schoolgirls that may be boys animate this epic Nissin commercial.

Graeme Douglas:
Promoted
Graeme Douglas: "The best work comes from people who can think across boundaries"

In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay.

The story behind the story
Promoted
The story behind the story

Staff

McCann Health, 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health Festival

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