Latest from Brexit, Sprite, Confused.com, Ikea, Youtube, Tesco & Nissan

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Campaign: Brands August 06, 2016

Brand news and analysis, powered by Marketing Most read The top 10 brands favoured by Remainers and Brexiters Emily James Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R. Sprite ads taken down after sparking sexism complaints Omar Oakes Coca-Cola has apologised after an online ad for Sprite prompted social media accusations of sexism. Confused.com drops Brian the Robot for James Corden Gurjit Degun Confused.com, the price comparison site, is ditching Brian the Robot for James Corden as it tries to keep up with the competition. Ikea campaign calls on diners to put the phone down and enjoy life Simon Gwynn Ikea is celebrating the virtues of genuine relaxation in a campaign that imagines what our contemporary obsession with publishing pictures of food on Instagram would look like in pre-revolutionary France. Top five official Olympic sponsor ads trending on YouTube Alex Player With less than a week until the 2016 Olympic Games in Rio kicks off, competition on YouTube is heating up. Tesco top marketer Robin Terrell to depart Simon Gwynn Tesco chief customer officer Robin Terrell is leaving the supermarket after three years. Nissan pretends to be the world's worst sponsor in Team GB prank Shona Ghosh Nissan is set to air a comical TV spot tonight as the Rio Olympics kicks off, in which it asks Team GB athletes to push the brand in ridiculous ways during the games. Is the role of the celebrity (in advertising) dead? Holly Eddleston The power of influence isn't a new concept. However, who wields it in an age of social media, user-generated content and hyper-connectivity is open to debate. Asda's George brand taps into emotion after moving ad account to Saatchi & Saatchi Omar Oakes Saatchi & Saatchi has launched a Dr Seuss-inspired ad campaign for George, the Asda clothing brand, after picking up the account from sister agency Fallon. Havana Club to whisk consumers away to Cuba... in the middle of Soho Simon Gwynn Pernod Ricard is launching a pop-up experience in London for its rum brand Havana Club, complete with a virtual reality component. Promoted How to mix with stars and still get noticed: a masterclass for brands Staff A Hollywood producer meets experts from Discovery Networks, Havas Media and BEN to talk the evolution - and future - of brands' involvement with entertainment in three #BENtalks films from Campaign and Branded Entertainment Network Promoted Fortune favours the brave: The new breed of predictive marketers Brand Republic & Redeye We look at the best ideas for adoption, how to overcome the most common challenges, and the benefits you're likely to see through making predictive analytics a priority for your business. Campaign Jobs Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Social Strategist £70k Dot-Gap, London (Central) AV Account Director £55k Dot-Gap, London (Central) Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater) Product Marketing Manager £55000 - £60000 per annum Robert Half Recruitment, City of London, London Publicity Lead, Amazon Publishing Competitive Amazon, London (Central), London (Greater) PR Manager, Amazon Devices Competitive Amazon, London (Central), London (Greater) Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) head of planning | marketing Competitive wagamama, London (Central), London (Greater) Strategy Director £100000.00 - £110000.00 per annum + benefits DNA Recruit, London

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