Sexism, stereotyping and missed opportunities in women's sport; Kate Moss stars in VR experience

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Campaign 18:05 August 18, 2016

The five things you need to know today Most read Sexism, stereotyping and missed opportunities in women's sport The consumer backlash to the stereotyping of female Olympic athletes by the media underlines the missed opportunity for brands and media owners to capitalize on the power of women's sport, Nicola Kemp writes Tech Amazon prepares Prime Air brand as drone tests begin Daniel Farey-Jones Brands' use of drones has so far had more to do with PR stunts than serious attempts to deliver goods. But one company aiming to build the remotely controlled aircraft into its business model is Amazon. Advertising Kate Moss floats in space in Charlotte Tilbury VR experience Omar Oakes Kate Moss acts as a celestial guide in a virtual reality experience by Charlotte Tilbury which features perfume bottles hurtling through space as flying saucers. Marketing Pokémon 'deported' in creatives' Brexit stunt Omar Oakes Pokémon face "deportation" in a flyer campaign by creatives to raise awareness for immigrants' rights in the wake of the UK's vote to leave the European Union. Media Ad Pulse: Channel 4's 'We are the superhumans' is most shared Rio 2016 ad Unruly Superhuman by name, superhuman by performance - it seems there's no stopping Channel 4's Paralympic promo at the moment. Also in the news A view from Dave Trott: Trump's core users It may be that Donald Trump understands marketing better than the entire Democratic Party. Brooklyn Beckham stars in brand film for Huawei's Honor 8 smartphone Honor, a smartphone brand from Huawei pitched at the generation of "digital natives", has partnered with celebrity progeny Brooklyn Beckham to create a brand film. London's autumn season showcased in Sadiq Khan-backed campaign London & Partners, the tourism body for the capital, has launched its autumn season campaign to tie in with the mayor's wider #LondonIsOpen post-Brexit push. Promoted Day 4: Dmexco buzzwords - virtual reality We explore the talking points of this year's Dmexco - first up is VR, the technology that everyone's glued to Promoted Traditional ad models are dead - so what now? Staff Damien Marchi, global head of content, Havas, on how brands can build more meaningful relationships with consumers #BENtalks Campaign Jobs Digital Agency Director/Head of Digital Agency Sales - Premium £90000 - £100000 per annum + bonus & benefits Ultimate Asset, London Insight Director £90,000 per annum Ball & Hoolahan, Midlands Senior Account Manager £35000 - £45000 per annum Twist Recruitment, London Account Director £40000 - £55000 per annum The Great & The Good, London Business Director £80 – 85k + Bens Direct Recruitment- Account Handling, London (Central), London (Greater) Digital Account Manager £35k Dot-Gap, London (Central) Account Director £38-42k + share options, pension and benefits Stellar, London (Central), London (Greater) Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire Global Client Account Director Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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