Why Rio 2016 will be the content Olympics + latest from P&G, O², Instagram, Calvin Klein & Microsoft

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Campaign: Brands August 03, 2016

Brand news and analysis, powered by Marketing Latest Why Rio 2016 will be the content Olympics Shona Ghosh London 2012 was widely considered to be the first social Olympics, driven largely by Twitter's strength as a platform oriented around moments. But much has changed in four years. Win for P&G's Pampers as watchdog rules that Asda nappy claims are full of it Simon Gwynn Asda made claims that could not be substantiated when comparing its own label nappies to Pampers in two online ads, the Advertising Standards Authority has ruled. Verizon snares outgoing O2 chief Dunne to lead Wireless unit Omar Oakes Ronan Dunne, the outgoing O2 UK chief executive, is joining Verizon in September as the president of its Verizon Wireless division. Instagram mimics Snapchat with disappearing Instagram Stories Shona Ghosh Instagram has launched the distinctly Snapchat-like Instagram Stories, allowing users to create a series of photos which disappear after 24 hours. Calvin Klein appoints former Christian Dior creative director Raf Simons as CCO Sandra Halliday Calvin Klein has finally confirmed one of fashion's worst kept secrets and named Raf Simons as chief creative officer. Surge in electric car sales leads Nissan to predict 'tipping point' in consumer demand Simon Gwynn It is ten years since the release of the documentary 'Who Killed The Electric Car?', but it seems that demand for the vehicles in the UK is finally picking up steam. Microsoft connects using stories from real people in latest ads Jason Zazzi Do marketers practice what they preach when it comes to tech? Daniel Nolan Restrictions on tech uptake make preaching impracticable. Here are some of the top obstacles we find ourselves up against, by Daniel Nolan, managing director of digital marketing agency theEword. Twitter creates more than 200 emojis for the Rio Olympics Shona Ghosh Twitter is gearing up for Rio 2016 with an onslaught of new emojis, mostly comprising the competing countries' flags. Walkers gets saucy in Heinz tie-up Simon Gwynn Walkers is teaming up with Heinz to launch a range of six limited edition flavours celebrating British sandwich culture. #LikeAGirl takes gold in the top five global branded videos from July Be On Always' "LikeAGirl" takes first place in July's top five global branded videos, this month studded with sportspeople in the run up to the Olympic Games. Movers and shakers: Havas Media Group, iProspect, Gumtree.com, Weetabix and more Susan Billinge Campaign's weekly round-up of the hires, departures and promotions across the industry News UK launches Sun Bets gambling brand Shona Ghosh News UK has partnered with Australian gambling firm Tabcorp to launch Sun Bets, an online betting platform for The Sun. Promoted June's Aerial Awards winner: McDonald's 'Driver' Staff Promoted How to mix with stars and still get noticed: a masterclass for brands Staff A Hollywood producer meets experts from Discovery Networks, Havas Media and BEN to talk the evolution - and future - of brands' involvement with entertainment in three #BENtalks films from Campaign and Branded Entertainment Network Campaign Jobs Social Strategist £70k Dot-Gap, London (Central) AV Account Director £55k Dot-Gap, London (Central) Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater) Product Marketing Manager £55000 - £60000 per annum Robert Half Recruitment, City of London, London Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) head of planning | marketing Competitive wagamama, London (Central), London (Greater) Marketing Executives Competitive Glion, Roehampton, SW London Marketing Manager Competitive Nike, London (Central), London (Greater) Trustees Volunteer Barnardo's, London (Central), London (Greater)

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