Thursday, 25 August 2016

Tesco to introduce same day click-and-collect service + latest from British Gas, Nokia & Apple

Campaign: Brands

Campaign: Brands
August 25, 2016
Brand news and analysis, powered by Marketing

Latest

Tesco to introduce same day click-and-collect service
Tesco to introduce same day click-and-collect service

Simon Gwynn

Tesco will allow customers to order groceries online and collect them in-store within three hours.

British Gas launches Gogglebox-style video series in smart homes marketing push
British Gas launches Gogglebox-style video series in smart homes marketing push

Omar Oakes

British Gas has launched a "Gogglebox for energy" online content series as part of its latest marketing push in the UK connected homes market.

How brands can build and sustain engagement during an empty 2017
How brands can build and sustain engagement during an empty 2017

David Mulrenan

In a year with no events, brands should be concentrating on engaging with consumers in an authentic and meaningful way through content and partnerships, says Zenith's head of display trading.

How can Nokia reinvent the brand and build new equity?
How can Nokia reinvent the brand and build new equity?

Ahmad Badr

Nokia has the opportunity to change the narrative and start telling the story of the future, writes Ahmad Badr, the strategy director at Siegel+Gale.

US warns EU over Apple tax probe
US warns EU over Apple tax probe

Omar Oakes

The US government has warned the European Commission that it is overstepping its powers in its investigation into unpaid taxes from multinational companies including Apple.

Watch: the future of VR and 360-degree video for brands
Watch: the future of VR and 360-degree video for brands

YouTube's Ben McOwen Wilson and VR and 360-degree video specialists Visualise and Happy Finish speak to Campaign about the BBC's Olympic coverage and Charlotte Tilbury's new video featuring Kate Moss.

The culture of fear
Promoted
The culture of fear

Staff

DigitasLBi's 'The future is rebellion' panel at Cannes Lions highlighted the need for creatives to counter homogeneity

What's the true potential of personalisation?
Promoted
What's the true potential of personalisation?

Brand Republic Insight & Salesforce

We recently gathered leading marketing minds to discuss the scalability of personalisation and staying relevant without being invasive.

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