Sexism and stereotyping in women's sport, How marketers can press agencies on diversity

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Campaign Sunday Supplement August 21, 2016

In-depth reads from across Campaign, covering brands, agencies and media Sexism, stereotyping and missed opportunities in women's sport Nicola Kemp The consumer backlash to the stereotyping of female Olympic athletes by the media underlines the missed opportunity for brands and media owners to capitalise on the power of women's sport. How marketers can press agencies to do better on diversity Kate Magee Now is the right time for marketers to step up and act on the controversial issue of diversity in the workforce and the work - they have the real power to effect change. Robert Senior is connecting the dots at Publicis Maisie McCabe Through Publicis Groupe's new collaborative structure, in which its UK networks 'stand apart but snap together', Robert Senior could have stumbled on the agency model of the future, he tells Maisie McCabe. How I fought redundancy and turned it into a show at Edinburgh Fringe Rohan Candappa Most adlanders would fear damaging their careers if they fought an employer over a redundancy, but one copywriter took on his agency and won - only to quit to tell his story on stage at the Edinburgh Fringe. The Firm: Life inside an agency gang Kevin Chesters Being in your very own posse is a lot of fun - but also great for business, says Ogilvy & Mather's Kevin Chesters. What does the future hold for agency labs? John Tylee The writing had been looming large on Nicole Yershon's office wall at Ogilvy Group for a long time. So it was no shattering surprise for the boss of Ogilvy Labs to be told that her operation was being axed, along with herself and her four-strong team. Fresh pants every day: the galvanising power of positive thinking Jim Carroll Positive thinking is increasingly rare in a world beset by political turmoil, global terror and environmental decay, but perhaps we should make more of it, says Jim Carroll, the former UK chairman of Bartle Bogle Hegarty. How Deutsche Telekom brought its brand purpose to life through mobile gaming Gemma Charles Mobile gaming is hot news at the moment as the Pokemon Go frenzy reaches fever pitch. While it may not have generated similar levels of hype, Deutsche Telekom's game "Sea Hero Quest" has captured the imagination of both casual gamers and "emotional philanthropist" consumers. PBR is risky but worthwhile Claire Beale Small agencies need to take risks. A view from Dave Trott: Trump's core users Dave Trott It may be that Donald Trump understands marketing better than the entire Democratic Party. Promoted Fantastic business idea? Here's how to make it happen... Campaign and YunoJuno are helping make entrepreneurial freelancers' start-ups a reality Campaign Jobs Digital Agency Director/Head of Digital Agency Sales - Premium £90000 - £100000 per annum + bonus & benefits Ultimate Asset, London Insight Director £90,000 per annum Ball & Hoolahan, Midlands Senior Account Manager £35000 - £45000 per annum Twist Recruitment, London Account Director £40000 - £55000 per annum The Great & The Good, London Business Director £80 – 85k + Bens Direct Recruitment- Account Handling, London (Central), London (Greater) Business Development Manager - Creative Solutions Motoring Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London Marketing Manager (Digital) £36,000 per annum The Manchester Growth Company, Manchester, Greater Manchester Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire

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