Storytelling is dead. Long live story doing, Normalise diversity and encourage more Asians to join the creative industry, Airbnb's Jonathan Mildenhall reveals his big career break

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Campaign Sunday Supplement August 28, 2016

In-depth reads from across Campaign, covering brands, agencies and media Storytelling is dead. Long live story doing Charles Vallance The key question for brands looking to thrive in the 21st century is: what is our brand doing? Normalise diversity and encourage more Asians to join the creative industry Vikesh Bhatt, Hiten Bhatt, Pritesh Bhatt More needs to be done to address what diversity is and why it is important for the development of new and exciting work. Airbnb's Jonathan Mildenhall reveals his big career break Jonathan Mildenhall Airbnb's CMO on how he got started The end of words? Let's hope not Jeremy Ettinghausen Video is eating the web but good writing matters more than ever. My Media Week: Rob Bassett, eBay Hayley Hayes We join Rob Bassett, head of UK & EU multinational advertising at eBay, as the business dips its toes into the world of international alcohol advertising. What can your brand learn from Kanye, Beyonce, Ed and Adele? Mike Dowuona The music artists dominating the charts and social space right now are some of the world's most talented brand builders - and consumer brands have plenty to learn plenty from them, writes Mike Dowuona. Keeping the trains running is only part of the battle, creative solutions need alternatives Marcelo Peretti Kuhn Jeremy Corbyn's "traingate" controversy exposes how the creative industry should be leading a paradigm shift in the way we discuss important issues, says Forever Beta's strategy director. Understanding loss, risk, and trust is key to successful PBR deals Chris Pearce Points for agencies to consider when using Payment by Results. By TMW Unlimited's chief executive. Win like Team Fiji: how data is in danger of draining our passion Jeremy Lee The parallels between Team GB's cycling team and big data Should the ad industry accept regulation as 'inherently a bad thing'? Richard Pinder The ad industry's apparent anti-regulation stance is jarring, writes Richard Pinder. Promoted Fantastic business idea? Here's how to make it happen... Eleanor Kahn and Georganna Simpson Campaign and YunoJuno are helping make entrepreneurial freelancers' start-ups a reality Campaign Jobs Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) Client Development Director £80k - £100k plus Bonus Stonor, South East England Head of Business Development - Branded Video Content £70000 per annum + OTE £100k Ultimate Asset, London, West London Client Services Director - award winning integrated B2B agency £80-110k (neg) plus bonus and benefits The Jefferson Group, Berkshire / Oxfordshire area Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Manager £40000 per annum Brand Recruitment, Waltham Cross, Hertfordshire / Hatfield, Hertfordshire / London, Barnet Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater) 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London

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