BT concludes media review, Virgin Radio marked as serious player, New Twitter feature for advertisers

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Campaign: Media August 05, 2016

Media news and analysis, powered by Media Week Latest BT retains Group M and creates new media entity Team Connect Simon Gwynn BT has retained Group M for its combined media account in an arrangement that will see staff from Maxus and MEC come together in a new bespoke unit, Team Connect. Relaunched Virgin Radio marked as 'serious player' after attracting 400,000 listeners Gurjit Degun Virgin Radio is set to become a "serious player" after helping to deliver impressive listening figures over the past three months for parent company Wireless Group, according to media agencies. Twitter extends conversational ads to all advertisers and launches 'Instant Unlock' option Simon Gwynn Twitter has introduced a new feature, Instant Unlock Card, to its conversational ads, which roll out to all advertisers today after a seven month beta. Campaign Viral Chart: Sky Sports' David Beckham ad is most shared Unruly Sky Sports' ad starring David Beckham and promoting the channel's Premier League coverage was most shared on social media over the past week. Louis Vuitton, Gatorade and Vodafone are among the other brands topping the chart. Starting out in media: a view from the top and bottom Staff Two views from life in a media agency, by Nicky Bradley, marketing director at Maxus and newbie apprentice Rebecca Dawson. Wins this week: Byron, BT, Rimmel Staff Byron, the hamburger restaurant chain, has added Crispin Porter & Bogusky London to its ad agency roster to launch its summer 2016 campaign. Promoted Describe the ad-tech landscape and how you'd like to see it change Staff Speaking at the Programmable Marketing Forum, industry professionals were asked to describe the ad-tech landscape in three words. Promoted Flavours are local but insights travel Cannes was the setting for Campaign and Product of the Year to gather a group of top marketing minds to discuss the future of global product launches Campaign Jobs AV Senior Planner Buyer £30k Dot-Gap, London (Central) Head of SEO £70000 - £80000 per annum Ultimate Asset, London Digital Group Head- Major Media Owner £55000 - £65000 per annum + bonus & benefits Ultimate Asset, London Commercial Manager £45,000 + com + bens ote £60,000 +++ b3-media, London (Greater) Senior Fundraiser – Corporate Circa £28,000 WellChild, Cheltenham, Gloucestershire Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Developer Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Marketing Executive Depending on experience Haymarket Media Group, Twickenham, London (Greater) Key Accounts Sales Manager Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Sales Executive - Horticulture Week Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater)

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