Wednesday 31 August 2016

Twitter shares video ad revenue, Amazon Dash arrives in UK, MullenLowe CEO change

Campaign Breakfast Briefing

Campaign Breakfast Briefing
August 31, 2016

Latest

Twitter shares video ad revenue with creators
Twitter shares video ad revenue with creators

Shona Ghosh

Twitter has opened up its video advertising platform to individual creators, allowing them a share of the cash from ads that run against their content.

Unilever holds out as Amazon Dash button arrives in the UK with Nestlé, P&G brands
Unilever holds out as Amazon Dash button arrives in the UK with Nestlé, P&G brands

Shona Ghosh

Amazon's Dash buttons have arrived in the UK, allowing users to re-order household items at the literal touch of a button.

Jamie Elliott departs MullenLowe London
Jamie Elliott departs MullenLowe London

Gurjit Degun

Jamie Elliott, the chief executive at MullenLowe London, has stepped down from the post just months after the departure of Richard Warren, the group chief executive.

WaterAid's VR film shows dearth of water access in Nepal
WaterAid's VR film shows dearth of water access in Nepal

Simon Gwynn

International development charity WaterAid has created its first virtual reality documentary, Aftershock, to give viewers an immersive insight into life in hill-top communities in Nepal.

Diageo hits out at Captain Morgan ad ban
Diageo hits out at Captain Morgan ad ban

Simon Gwynn

Diageo has wound up in stormy waters, after the ASA banned a TV ad for Captain Morgan rum for implying the drink could increase confidence and popularity.

L'Oréal hails skin tone (and gender) diversity in foundation campaign
L'Oréal hails skin tone (and gender) diversity in foundation campaign

Simon Gwynn

L'Oréal Paris has launched a major campaign, #YoursTruly, to promote its new True Match Foundation range - a set of 23 shades that the brand says matches 98% of skin tones across all ethnicities.

Planning for the Festive Season: Top Tips for Retailers
Promoted
Planning for the Festive Season: Top Tips for Retailers

Brand Republic Insight & Hitwise

While sun, sea and sand are still firmly on the mind of many consumers, it's time to plan and prepare for fairy lights and festivities - It'll come around before you know it...

Get your name in lights
Promoted
Get your name in lights

Getmemedia

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