Ikea campaign calls on diners to put the phone down and enjoy life + latest from Rio Olympics, Havana Club, Direct Line & Brexit

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Campaign: Brands August 01, 2016

Brand news and analysis, powered by Marketing Latest Ikea campaign calls on diners to put the phone down and enjoy life Simon Gwynn Ikea is celebrating the virtues of genuine relaxation in a campaign that imagines what our contemporary obsession with publishing pictures of food on Instagram would look like in pre-revolutionary France. Why Rio Olympics sponsorship is risky business Simon Gwynn Given the chaotic build-up to Rio, is Olympic sponsorship a toxic investment, Simon Gwynn asks. Havana Club to whisk consumers away to Cuba... in the middle of Soho Simon Gwynn Pernod Ricard is launching a pop-up experience in London for its rum brand Havana Club, complete with a virtual reality component. The top 10 brands favoured by Remainers and Brexiters Emily James Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R. Five creative ways to turn chaos into a dream project Dino Burbidge Everyone looks at challenges differently but here are some tried-and-tested approaches that may help. Ken Robinson: 'You don't want a caste system for creativity' Kate Magee Respected educationalist Sir Ken Robinson talks to Kate Magee about creative cultures, the state of education and why adland should drop the 'creative' label. Is the role of the celebrity (in advertising) dead? Holly Eddleston The power of influence isn't a new concept. However, who wields it in an age of social media, user-generated content and hyper-connectivity is open to debate. Review recap: Premier League, National Citizen Service Staff Campaign revealed last week that the Premier League has now kicked off its global media planning and buying review. Case Study: how Direct Line fixed the insurance market Nicola Clark Promoted The culture of fear Staff DigitasLBi's 'The future is rebellion' panel at Cannes Lions highlighted the need for creatives to counter homogeneity Promoted "We'll be one of the first brands to jump in": Airbnb on VR Adland's big brains discuss the latest developments in technology, from virtual reality to big data Campaign Jobs Social Strategist £70k Dot-Gap, London (Central) AV Account Director £55k Dot-Gap, London (Central) Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater) Product Marketing Manager £55000 - £60000 per annum Robert Half Recruitment, City of London, London Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) head of planning | marketing Competitive wagamama, London (Central), London (Greater) Marketing Executives Competitive Glion, Roehampton, SW London Marketing Manager Competitive Nike, London (Central), London (Greater) Trustees Volunteer Barnardo's, London (Central), London (Greater)

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