M&S picks new creative agency, Storytelling is dead, The cost of advertising

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Campaign: Agencies August 22, 2016

Latest Marks & Spencer moves ad account to Grey London Maisie McCabe Marks & Spencer has appointed Grey London to its £60m UK creative account, ending its 16-year relationship with Rainey Kelly Campbell Roalfe/Y&R. M&S' ad account move: RKCR/Y&R's best ads Omar Oakes Rainey Kelly Campbell Roalfe/Y&R lost the M&S advertising account to Grey London after 16 years of memorable ad campaigns. Campaign looks at the retailer's best ads over the years. Storytelling is dead. Long live story doing Charles Vallance The key question for brands looking to thrive in the 21st century is: what is our brand doing? The cost of advertising: ISBA/Arc study reveals adland's commercial trends Sonoo Singh Increase in average agency fees, broadening of scope to include creative and strategic planning, demise of payment by results, increase in project work and 'recoupling' of media services - these are some of the trends emerging from the latest Paying for Advertising report from ISBA/Arc. Donald Trump's first general election ad is surprisingly safe I-Hsien Sherwood Spot focuses on immigration, attacks Clinton's "rigged" system WPP expected to report 12% profit rise Gurjit Degun WPP is expected to report a 12% rise in profits to £755m for the first half of the year. Should the ad industry accept regulation as 'inherently a bad thing'? Richard Pinder The ad industry's apparent anti-regulation stance is jarring, writes Richard Pinder. Review recap: Sony, Harveys, The Glenlivet Staff Sony has contacted agencies about a brief to launch its latest range of Bravia TVs across Europe. What brands should know about disruptive communication technologies Hitoshi Nakagawa From drones to VR, off-the-shelf technologies offer personalisation, scalability and a universe of possibility for building brand experience. Pornhub and RedTube entice mainstream brands with Global Advertising Contest Ilyse Liffreing Is $100,000 worth of free ad space enough to lure normally porn-averse companies? Private view: Hermeti Balarin and Andy Nairn Hermeti Balarin and Andy Nairn Mother London's Hermeti Balarin and Lucky Generals' Andy Nairn review ads from NSPCC, Homepride, Bookatable, Royal Air Force and Honda. Wireless Group posts 10% fall in pre-tax profits Gurjit Degun Wireless Group, which owns talkSPORT and Virgin Radio, reported a 10% drop in pre-tax profits over the first half of the year ahead of its £220m sale to News Corp. Promoted 8 ways to get creative with digital out-of-home Staff By combining the scale and impact of out-of-home with technologies that allow for dynamic, flexible messaging, digital out-of-home affords brands the opportunity to create some truly iconic creative work The Work LateRooms.com "How could this get any better?" by Mother LateRooms.com has launched a TV campaign featuring a new brand character who crashes into hotel rooms to promote the site's sale. Kopparberg "Fånga Dagen" by Goodstuff Communications Kopparberg is running a competition on Facebook that offers customers the chance to win a keg of the Swedish cider. Trending Unilever and P&G battle for data on the future consumer Shona Ghosh The disruption affecting the grocery sector is spilling over into FMCG, as Unilever and Procter & Gamble explore using channels other than supermarkets to future-proof their businesses. MEC poised to win Nationwide's £38m media account Gideon Spanier MEC is poised to win Nationwide's estimated £38m media planning and buying account. Promoted Day 6: Getting emotional with big data Karl Wright It's the holy grail of marketing - understanding how customers feel about brands. And it's closer than you might imagine, thanks to big data... Campaign Jobs Planning Director £85000 - £100000 per annum The Great & The Good, London Senior Account Manager £40k Dot-Gap, London (Central) Head of Digital - indepedent modern day CRM agency £60-80k plus benefits The Jefferson Group, London (Central), London (Greater) Senior Data Planner £50k- £65K Direct Recruitment- Data & Insight, London (Central), London (Greater) Planner c£50k + bens Direct Recruitment- Planning, London (Central), London (Greater) Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire Head of Creative Delivery - Large Charity circa £48K Union Jackson, London (Central), London (Greater) Digital Production Manager Competitive rate + benefits (free lunch, phone, laptop, gym membership, no counting of paid leave) Potato London, Bristol (City Centre), City of Bristol Digital Designer Competitive salary and benefits package Boat International Media, Wimbledon Digital Designer Competitive Three, Maidenhead, Berkshire

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