Consumers frustrated by advertising, New Subway and Jimmy's Iced Coffee spots, Most-shared ads this week

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Campaign: Agencies August 12, 2016

Latest Industry warned consumers are 'frustrated' by advertising Nicola Kemp Consumers are "frustrated and annoyed" by the advertising experience, according to Stephan Loerke, the CEO of the World Federation of Advertisers. Direct Line ads racked up most airtime last month Omar Oakes Direct Line was the most advertised brand in terms of airtime across UK television last month, followed by Lidl and MacMillan Cancer. Campaign Viral Chart: Samsung's Galaxy Note7 debut ad is most shared Unruly Two Samsung ads to promote its new Galaxy Note7 phone topped this week's chart of the most-shared spots on social media. Ads from Nike, PlayStation and Ikea were also among the top five. #TeamRefugees Olympic film blows stereotypes out of the water Be On Just So and Grey London's film for the Olympic Refugees Team doesn't aim to tug on the heartstrings but instead celebrates the power of coming together as a team. Agency behind Rule40 parody Twitter bot knew it was 'infringing' IOC rules Shona Ghosh An agency has confessed to setting up the @official_Rule40 account, a parody Twitter account which tweeted to anyone using official Olympics hashtags on Twitter. AdBlock Plus turns tables on Facebook Daniel Farey-Joens AdBlock Plus claims it has already found a way around Facebook's new feature to combat ad-blocking. Facebook's ad-block strategy might alienate consumers, but platforms will replicate their plan anyway Ilyse Liffreing Expect to see other publishers follow Facebook say industry experts. Exclusive: More than 50% of women in advertising have faced sexual harassment, says 4As study Nancy Hill As the controversies pile up, the President and CEO of the 4As reveals the findings of a yearlong effort to learn more about the plight of women in adland Dentsu Aegis Network's quarterly profit slows to 5% Omar Oakes Profit growth at Dentsu Aegis Network, the owner of Carat and Mcgarrybowen, has slowed to single figures for the first time in two years. Musician Jamie Commons in spotlight for BBC Olympics ad Kate Magee The animated film, created by Rainey Kelly Campbell Roalfe/Y&R, shows a range of animals preparing for the Games before they transform into their human counterparts. On the Campaign couch: Are marketers and agency folk actually different species? Jeremy Bullmore For 40 years, a three-day experiment in Cambridge and later Oxford invited clients and creatives to switch roles in an attempt to help each group understand each other better, writes Jeremy Bullmore. A family photo is the secret work weapon of TMW's chief executive A photo of his daughter sits on the desk of Chris Pearce, the chief executive of TMW Unlimited. Wins this week: DWP, Nutmeg, Holland & Barrett Staff In this week's round-up of advertising, media and marketing account wins, M&C Saatchi has won the Department for Work & Pensions combined account. Step up now to avoid or minimise the economic damage of recession Ross Farquhar Marketing expenditure is an investment, not a cost, and should be seen as such when considering where to slash funding, writes Ross Farquhar, the partner and group business leader at 101 London. Promoted The culture of fear Staff DigitasLBi's 'The future is rebellion' panel at Cannes Lions highlighted the need for creatives to counter homogeneity The Work Subway and Pepsi Max "#StormzyNo1Fan" by AMV BBDO Subway and Pepsi Max have launched a Summer of Music campaign across both brands' social media channels and in Subway stores. Jimmy's Iced Coffee "Who got the beans" by Fearlessly Frank Jimmy's Iced Coffee, the family-owned range of ready-to-drink iced coffees, has dropped their second full-length coffee-themed rap, titled Who Got The Beans. Now TV "Naked sun terrace" by Taylor Herring Now TV has opened a pop-up roof terrace where visitors are encouraged to ditch their clothes, to promote the launch of the Now TV Combo, a contract-free TV, broadband and calls bundle. Promoted What does it even mean to be a customer-centric business these days? Campaign & Trustpilot Tell us how you build brand advocacy in today's switched-on consumer for a chance to win £200 John Lewis vouchers and a a free trial of Trustpilot... Campaign Jobs Strategic SENIOR ACCOUNT MANAGER/ JUNIOR ACCOUNT DIRECTOR - Creative agency - London - £35-39k dependent on experience Judi Patton, London (East), London (Greater) Account Director (B2B) Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ ACCOUNT MANAGER– Soft drinks and Booze – South West London agency – c. £30k c. £30k Judi Patton, London (South), London (Greater) Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire Digital Designer Competitive salary and benefits package Boat International Media, Wimbledon Global Design Manager – Seasonal & Gifting £44-55k pa + 12% bonus and excellent benefits package Mars Chocolate UK, Slough, Berkshire Digital Designer Competitive Three, Maidenhead, Berkshire Senior or Midweight Digital Designer £25000 - £40000 per annum Dyson, Wiltshire, Malmesbury Digital Designer £29,722 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater) Sales Manager (retail & luxury brands) £60,000 - £70,000 Union Jackson, London (West), London (Greater)

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