Wednesday, 24 August 2016

Independent readership surges after switch to online-only; Twitter's Japan revenues overtake UK to be biggest market outside US

Campaign: Media

Campaign: Media
August 24, 2016
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The Independent readership surges after switch to online-only
The Independent readership surges after switch to online-only

Maisie McCabe

The Independent grew its overall readership by close to 50% in its first quarter as an online-only publication, as the UK national newspaper market's mobile readership exceeded its print audience.

Twitter's Japan revenues overtake UK to be biggest market outside US
Twitter's Japan revenues overtake UK to be biggest market outside US

Gideon Spanier

Japan has overtaken the UK to become Twitter's largest market outside the US.

WPP UK Q2 revenue rises 3.5% like for like
WPP UK Q2 revenue rises 3.5% like for like

Gurjit Degun

WPP's UK revenue hit £475m over the second quarter of the year, up 3.5% year on year on a like-for-like basis.

Channel 4 rapped for airing 'Walking Dead' Amazon ad during kids' film
Channel 4 rapped for airing 'Walking Dead' Amazon ad during kids' film

Simon Gwynn

An administrative oversight resulted in Channel 4 showing a potentially frightening ad for Amazon Prime, promoting The Walking Dead, during a screening of the family animation Rango.

BuzzFeed splitting into news and entertainment arms
BuzzFeed splitting into news and entertainment arms

Gurjit Degun

BuzzFeed is splitting its business into two parts, focusing on journalism and video content.

Who won gold at the Twitter Olympics?
Who won gold at the Twitter Olympics?

John Scurfield

John Scurfield, head of sport and entertainment at MediaCom, delves into the data behind fan engagement in Rio 2016.

My Media Week: Rob Bassett, eBay
My Media Week: Rob Bassett, eBay

Hayley Hayes

We join Rob Bassett, head of UK & EU multinational advertising at eBay, as the business dips its toes into the world of international alcohol advertising.

July's Aerial Awards winner: Hive 'Superfast any time'
Six tips for digital marketing success
Promoted
Six tips for digital marketing success

Brand Republic Insight & Salesforce

We recently surveyed marketing professionals from across the globe. Here we reveal our findings and offer valuable insight into the current state of the industry, as well as our top tips for digital marketing success...

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