Wednesday, 3 August 2016

Saatchis' Kevin Roberts resigns, Most-shared Olympic ads, James Corden in Confused.com spot

Campaign: Agencies

Campaign: Agencies
August 03, 2016

Latest

Kevin Roberts resigns from Saatchi & Saatchi after gender diversity controversy
Kevin Roberts resigns from Saatchi & Saatchi after gender diversity controversy

Gurjit Degun

Kevin Roberts has resigned as Saatchi & Saatchi's executive chairman following his controversial remarks over gender diversity.

Channel 4's 'We're the superhumans' is already second-most-shared Olympics ad
Channel 4's 'We're the superhumans' is already second-most-shared Olympics ad

Omar Oakes

Channel 4's "We're the superhumans" is already the second-most-shared Olympics-related ad of all time on social media, despite only being launched three weeks ago.

Asda's George brand taps into emotion after moving ad account to Saatchi & Saatchi
Asda's George brand taps into emotion after moving ad account to Saatchi & Saatchi

Omar Oakes

Saatchi & Saatchi has launched a Dr Seuss-inspired ad campaign for George, the Asda clothing brand, after picking up the account from sister agency Fallon.

Carlos Matias becomes AKQA's international design director
Carlos Matias becomes AKQA's international design director

Gurjit Degun

Carlos Matias, design director at AKQA's London office, has become the agency's international design director.

Cindy Gallop and the plight of the female provocateur
Cindy Gallop and the plight of the female provocateur

Douglas Quenqua

Kevin Roberts accused the outspoken diversity advocate of using the cause to glorify herself. Does it matter if he's right?

Win for P&G's Pampers as watchdog rules that Asda nappy claims are full of it
Win for P&G's Pampers as watchdog rules that Asda nappy claims are full of it

Simon Gwynn

Asda made claims that could not be substantiated when comparing its own label nappies to Pampers in two online ads, the Advertising Standards Authority has ruled.

Coty picks BETC London for global Rimmel account
Coty picks BETC London for global Rimmel account

Omar Oakes

Coty, the beauty company, has appointed BETC London to handle its global advertising account for Rimmel after a competitive pitch.

Movers and shakers: Havas Media Group, iProspect, Gumtree.com, Weetabix and more
Movers and shakers: Havas Media Group, iProspect, Gumtree.com, Weetabix and more

Susan Billinge

Campaign's weekly round-up of the hires, departures and promotions across the industry

Flavours are local but insights travel
Promoted
Flavours are local but insights travel

Cannes was the setting for Campaign and Product of the Year to gather a group of top marketing minds to discuss the future of global product launches

The Work

Confused.com
Confused.com "Winning streak" by Karmarama

James Corden has replaced Brian the Robot in the new spot for Confused.com by Karmarama.

DFS
DFS "Great Brits" by Krow

DFS is promoting its sponsorship of Team GB at the Olympic Games in Rio with a film that stars cyclist Laura Trott, gymnast Max Whitlock and swimmer Adam Peaty, as well as some of the brand's own craftspeople.

Benetton
Benetton "Clothes for humans" by 180 Amsterdam

Benetton's campaign reflects the brand's new manifesto, which enforces its commitment to making clothes for everybody.

Trending

The top 10 brands favoured by Remainers and Brexiters
The top 10 brands favoured by Remainers and Brexiters

Emily James

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Ad industry reacts to Kevin Roberts' controversial gender comments
Ad industry reacts to Kevin Roberts' controversial gender comments

Staff

Senior figures from across the industry have reacted to Saatchi & Saatchi executive chairman Kevin Roberts' comments about female ambition in agencies and diversity.

How to mix with stars and still get noticed: a masterclass for brands
Promoted
How to mix with stars and still get noticed: a masterclass for brands

Staff

A Hollywood producer meets experts from Discovery Networks, Havas Media and BEN to talk the evolution - and future - of brands' involvement with entertainment in three #BENtalks films from Campaign and Branded Entertainment Network

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