Wednesday, 24 August 2016

Twitter's Japan revenues overtake UK to be biggest market outside US, WPP UK Q2 revenue rises 3.5% like for like & BuzzFeed splitting into news and entertainment arms

Campaign Breakfast Briefing

Campaign Breakfast Briefing
August 24, 2016

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Twitter's Japan revenues overtake UK to be biggest market outside US
Twitter's Japan revenues overtake UK to be biggest market outside US

Gideon Spanier

Japan has overtaken the UK to become Twitter's largest market outside the US.

WPP UK Q2 revenue rises 3.5% like for like
WPP UK Q2 revenue rises 3.5% like for like

Gurjit Degun

WPP's UK revenue hit £475m over the second quarter of the year, up 3.5% year on year on a like-for-like basis.

BuzzFeed splitting into news and entertainment arms
BuzzFeed splitting into news and entertainment arms

Gurjit Degun

BuzzFeed is splitting its business into two parts, focusing on journalism and video content.

Channel 4 rapped for airing 'Walking Dead' Amazon ad during kids' film
Channel 4 rapped for airing 'Walking Dead' Amazon ad during kids' film

Simon Gwynn

An administrative oversight resulted in Channel 4 showing a potentially frightening ad for Amazon Prime, promoting The Walking Dead, during a screening of the family animation Rango.

The online backlash sponsors endured before dropping Lochte
The online backlash sponsors endured before dropping Lochte

Ilyse Liffreing

35% of all Speedo and Lochte mentions online were negative

Get your name in lights
Promoted
Get your name in lights

Getmemedia

PepsiCo:
Promoted
PepsiCo: "Ad-blocking is something that we all have created"

At Wake Up With The Economist, advertisers and marketers discussed how to reach empowered, tech-savvy millennial consumers

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