Tuesday 9 August 2016

Ogilvy Labs shuts down, Nike ad stars transgender athlete, What you need to know about Dentsu's latest deal

Campaign: Agencies

Campaign: Agencies
August 09, 2016

Latest

Ogilvy Labs shuts down
Ogilvy Labs shuts down

Omar Oakes and Brittaney Kiefer

Ogilvy Labs, the research and development innovation lab which operates across the Ogilvy Group, has been "shut down" as part of a cost-cutting measure.

Latest Nike ad stars first Team USA transgender athlete
Latest Nike ad stars first Team USA transgender athlete

Shona Ghosh

The latest in Nike's "Unlimited" campaign stars US athlete Chris Mosier, the first transgender competitor to make the US national team.

Dentsu takes majority stake in global CRM and data analytics agency Merkle
Dentsu takes majority stake in global CRM and data analytics agency Merkle

Omar Oakes

Dentsu Aegis Network is to acquire a majority stake in Merkle, the largest CRM, independent data analytics and performance marketing agency in the US.

Body image, boys and advertising
Body image, boys and advertising

Laurence Green

Brands that pledge to drop sexist stereotyping of women from their ads should remember another audience being ill-served by their representation - primary and secondary school-age boys, writes Laurence Green, the founding partner of 101.

What you need to know about the Dentsu Aegis/Merkle deal
If you could only have one new hire, what role would that be?
Promoted
If you could only have one new hire, what role would that be?

Staff

Speaking at the Programmable Marketing Forum, industry professionals were asked whether a data scientist is more valuable hire than a creative genius.

The Work

Betfair
Betfair "Ready?" by Lucky Generals

Betfair is deliberately attempting to dissociate the brand from the laddish humour often associated with the betting sector.

DFS
DFS "Adam Peaty wins gold" by Krow

DFS has rolled out a series of tactical ads to celebrate British swimmer Adam Peaty winning gold at Rio 2016.

Rubicon
Rubicon "Fruity fling" by BMB

BMB has created a £2m campaign for the launch of Rubicon Spring, a new product made from sparkling spring water and fruit juice that contains 15 calories.

Trending

BT retains Group M and creates new media entity Team Connect
BT retains Group M and creates new media entity Team Connect

Simon Gwynn

BT has retained Group M for its combined media account in an arrangement that will see staff from Maxus and MEC come together in a new bespoke unit, Team Connect.

Nissan pretends to be the world's worst sponsor in Team GB prank
Nissan pretends to be the world's worst sponsor in Team GB prank

Shona Ghosh

Nissan is set to air a comical TV spot tonight as the Rio Olympics kicks off, in which it asks Team GB athletes to push the brand in ridiculous ways during the games.

Watch: M&S and TSB marketing gurus talk overcoming organisational silos
Promoted
Watch: M&S and TSB marketing gurus talk overcoming organisational silos

Brand Republic Insight & Salesforce

The experts share their silo-busting tips for marketers who truly care about customer loyalty

Campaign Jobs
Strategic SENIOR ACCOUNT MANAGER/ JUNIOR ACCOUNT DIRECTOR - Creative agency - London - £35-39k dependent on experience Judi Patton, London (East), London (Greater)
Account Director (B2B) Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ
Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire
Corporate communications content manager Competitive+ Benefits rb ( Reckitt Benckiser ), Slough
Digital Designer Competitive Three, Maidenhead, Berkshire
Senior or Midweight Digital Designer £25000 - £40000 per annum Dyson, Wiltshire, Malmesbury
Digital Designer £29,722 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater)
Sales Manager (retail & luxury brands) £60,000 - £70,000 Union Jackson, London (West), London (Greater)
MidWeight ReToucher, Packaging Design Salary Negotiable Jobbio, Camden, London (Greater)
Digital Editor Competitive salary and dependent on experience Boat International Media, Wimbledon, London (Greater)
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