Monday 15 August 2016

Fetch boss leads mobile mission at Dentsu, New Instagram tools, Should we bring media and creative together?

Campaign: Media

Campaign: Media
August 15, 2016
Media news and analysis, powered by Media Week

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Why we must bring media and creative together
Why we must bring media and creative together

Paul Frampton

Have you noticed that suddenly every group is talking about collaboration and multidisciplinary teams? But within all of this storytelling, where are the genuinely new integrated models emerging?

Jo Sutherland leads mobile mission at Dentsu Aegis
Jo Sutherland leads mobile mission at Dentsu Aegis

Gurjit Degun

Fetch boss is targeting new clients by putting mobile at the heart of its parent company's proposition.

How Group M's new digital sheriff will enforce law and order online
How Group M's new digital sheriff will enforce law and order online

Shona Ghosh

Brand-safety tsar John Montgomery is charged with ensuring that the WPP network's clients aren't among those spending billions on ads never seen by humans. It's quite an undertaking, Shona Ghosh discovers.

Instagram launches Business Profiles
Instagram launches Business Profiles

Omar Oakes

Instagram has launched new tools aimed at small businesses which can create a profile to promote themselves, as well as collect information about users.

Facebook needs more than just clever data to deliver results for brands
Facebook needs more than just clever data to deliver results for brands

Lawrence Weber

P&G's decision to scale back the use of targeting on their Facebook ads has been met with a certain sense of schadenfreude in some quarters of the industry, especially those concerned by the platform's and Google's increasing market dominance in paid-for digital media, writes Karmarama's Lawrence Weber.

Facebook's ad-block strategy might alienate consumers, but platforms will replicate their plan anyway
Facebook's ad-block strategy might alienate consumers, but platforms will replicate their plan anyway

Ilyse Liffreing

Expect to see other publishers follow Facebook say industry experts.

Review recap: Beiersdorf and National Army Museum
Review recap: Beiersdorf and National Army Museum

Staff

It may be the height of summer, but there are still new reviews for advertising and media taking place in August.

Johnston Press reviews Sky AdSmart deal
Johnston Press reviews Sky AdSmart deal

Omar Oakes

Johnston Press is reportedly reviewing its TV ad sales deal with Sky because of fears it may be losing key advertisers.

Global news round-up: Sexism, Dove, Asahi
Global news round-up: Sexism, Dove, Asahi

Staff

Happy Friday. Here are some of the most important regional stories from around the Campaign global network you may have missed this week.

Flavours are local but insights travel
Promoted
Flavours are local but insights travel

Cannes was the setting for Campaign and Product of the Year to gather a group of top marketing minds to discuss the future of global product launches

Fantastic business idea? Here's how to make it happen...
Promoted
Fantastic business idea? Here's how to make it happen...

Campaign and YunoJuno are helping make entrepreneurial freelancers' start-ups a reality

Media360 - the best views from the summit
Media360 - the best views from the summit

Gurjit Degun and Omar Oakes

From talent tsunamis to warnings of fraud, Gurjit Degun and Omar Oakes bring you ten takeaways from the annual media conference at the Grand Brighton hotel.

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