Martin Sorrell addresses trust crisis, Audi ad banned, Bazeley out at M&C Saatchi

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Campaign: Agencies August 10, 2016

Latest Martin Sorrell takes issue with industry's 'trust crisis' Nicola Kemp Sir Martin Sorrell, the chief executive of WPP, has urged the industry to shift its focus from the current crisis of trust to instead creating deep and meaningful relationships with clients. Sorrell, Gallop and Weed urge industry to tackle 'trust crisis' in Campaign documentary Nicola Kemp Some of the biggest names in the industry have spoken out in a new documentary series over the crisis of trust facing marketers. Audi ad banned by ASA for link between speed and excitement Simon Gwynn Audi has been rapped by the ad watchdog for linking speed and excitement in an April ad for the R8. Tom Bazeley leaves M&C Saatchi Omar Oakes Tom Bazeley, the chief executive of M&C Saatchi, has left the agency. Ex-Jamie Oliver execs launch content marketing agency Shona Ghosh A trio of ex-Jamie Oliver senior staffers have set up Delightful Media, a content marketing agency with launch clients including Lactalis, Unilever, Tourism Ireland and Quaker. Adidas picks AllTogetherNow to create content strategy playbook Simon Gwynn AllTogetherNow, a digital engagement agency in The & Partnership, has completed a major piece of content strategy work for Adidas. Holland & Barrett signals e-commerce shift with FCB Inferno hire Omar Oakes Holland & Barrett, the health food retailer, has added FCB Inferno to its UK agency roster on a digital brief without a pitch. Facebook to make desktop ad-blockers ineffective Omar Oakes Facebook has taken the step of rendering ad-blockers ineffective on its desktop website by making them "indistinguishable" from non-commercial content, as well as giving users more control over which ads they see. Carl Johnson: Creatives don't own creative leadership Carl Johnson Carl Johnson, global CEO of Anomaly, takes issue with the argument that creative directors should be agency CEOs. Movers and shakers: M&C Saatchi, V&A, IPG Mediabrands, Lily's Kitchen, VCCP Staff Campaign's weekly round-up of the hires, departures and promotions across the industry Ristorante pizza ads banned for 'misleading' 90% claims Omar Oakes Website and Facebook ads for Ristorante, the frozen pizza brand, have been banned after it emerged the claim that nine out of ten people rated their product the best had come from people who had already bought the product. Promoted Big canvas, big impact Staff Successful creative is about instantly making a big impact - getting the audience to buy, donate, visit... or even check their breasts. That's what makes The Ultimate Canvas The Work Aldi "Rio" by McCann Manchester Aldi has released a TV ad themed around the Olympic Games in Rio, starring their gin-loving product tester, who, we discover, can speak Portuguese. Temptations "Treat them too" by Adam & Eve/DDB London Cat troupe The Electric Furs perform a feline rendition of Don't You (Forget About Me) by Simple Minds in the new campaign for Mars' kitty treat brand Temptations. Enterprise Rent-A-Car "No matter what" by Dare The first TV ad by Enterprise in two years features American rental agent Brad and straight-laced Englishman Dave helping various customers rent a car for the weekend. Promoted Planning for the Festive Season: Top Tips for Retailers Brand Republic Insight & Hitwise While sun, sea and sand are still firmly on the mind of many consumers, it's time to plan and prepare for fairy lights and festivities - It'll come around before you know it... Campaign Jobs Strategic SENIOR ACCOUNT MANAGER/ JUNIOR ACCOUNT DIRECTOR - Creative agency - London - £35-39k dependent on experience Judi Patton, London (East), London (Greater) Account Director (B2B) Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire Digital Designer Competitive salary and benefits package Boat International Media, Wimbledon Global Design Manager – Seasonal & Gifting £44-55k pa + 12% bonus and excellent benefits package Mars Chocolate UK, Slough, Berkshire Digital Designer Competitive Three, Maidenhead, Berkshire Senior or Midweight Digital Designer £25000 - £40000 per annum Dyson, Wiltshire, Malmesbury Digital Designer £29,722 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater) Sales Manager (retail & luxury brands) £60,000 - £70,000 Union Jackson, London (West), London (Greater) MidWeight ReToucher, Packaging Design Salary Negotiable Jobbio, Camden, London (Greater)

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