Ladbrokes says strong results due to marketing investment + latest from Sprite, Airbnb & Betway

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Campaign: Brands August 04, 2016

Brand news and analysis, powered by Marketing Latest Ladbrokes says strong results due to marketing investment and sporting flukes Simon Gwynn Ladbrokes chief executive Jim Mullen thanked the "sporting gods" for conditions that allowed the bookmaker to up its revenues by 13.1% to £661.8m in the first half of 2016 - but also said the company's investment in marketing had paid off. Film tells story of first refugee Olympic team to 'show the world their potential' Brittaney Kiefer The United Nations High Commissioner for Refugees has partnered with Grey London and production company Just So to tell the story of the first-ever Refugee Olympic Team. Isn't it about time more brands got behind our future female athletes? Isobel Sita-Lumsden With Wimbledon and the UEFA Euros already behind us and Tour de France, the Rugby League Cup final and the Olympic Games all still to come, sports continues to dominate our summer, writes Isobel Sita-Lumsden, senior director of marketing at AOL UK. Third of UK internet users take 'digital detox' Omar Oakes Fifteen million UK internet users have undertaken a "digital detox", according to research by Ofcom. Sprite ads taken down after sparking sexism complaints Omar Oakes Coca-Cola has apologised after an online ad for Sprite prompted social media accusations of sexism. Creatives hit back at 'bad taste' Sprite ads Gurjit Degun Two female creatives have responded to Sprite ads accused of sexism with a mock-up of work bringing down the comments. Airbnb looks beyond transience by launching design studio Shona Ghosh Airbnb has launched an in-house design studio that will explore future directions for the company, including architecture, software and economic models. Betway releases second spot in 'For the love of the game' campaign Simon Gwynn Betway is launching the second instalment of its TV campaign "For the love of the game" tomorrow on Sky, Channel 4, BT Sport, Eurosport and ITV channels. Promoted The story behind the story Staff McCann Health, 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health Festival Promoted Flavours are local but insights travel Cannes was the setting for Campaign and Product of the Year to gather a group of top marketing minds to discuss the future of global product launches Campaign Jobs Social Strategist £70k Dot-Gap, London (Central) AV Account Director £55k Dot-Gap, London (Central) Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater) Product Marketing Manager £55000 - £60000 per annum Robert Half Recruitment, City of London, London Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) head of planning | marketing Competitive wagamama, London (Central), London (Greater) Marketing Executives Competitive Glion, Roehampton, SW London Marketing Manager Competitive Nike, London (Central), London (Greater) Trustees Volunteer Barnardo's, London (Central), London (Greater)

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