Ad-blocking usage may be less than polls suggest, Walkers ad banned, The power of positive thinking

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Campaign: Agencies August 17, 2016

Latest Ad-blocking usage may be less than polls suggest, says IAB survey Omar Oakes The number of people using ad-blocking may be lower than reported after one in five people were unable to correctly tell an IAB survey what blocking software they used. Walkers holiday competition ad banned Omar Oakes Walkers, the crisps brand, has been rapped by the Advertising Standards Authority after running a holiday competition that consumers complained was too difficult to win. Fresh pants every day: the galvanising power of positive thinking Jim Carroll Positive thinking is increasingly rare in a world beset by political turmoil, global terror and environmental decay, but perhaps we should make more of it, says Jim Carroll, the former UK chairman of Bartle Bogle Hegarty. Currys PC World ad for 4K not OK, rules ad watchdog Simon Gwynn Currys PC World has been rapped by the Advertising Standards Authority for a TV ad that gave a false impression that live Euro 2016 matches could be watched in ultra high-definition 4K resolution. Movers and shakers: Mondelez, Hertz, Karmarama, OMD, Lida and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. How Reebok capitalized on Delta's big computer meltdown Ilyse Liffreing Looking to bring its "Be More Human" campaign to life, the brand leapt into action when thousands of airline customers became stranded A tobacco company's ode to Indonesian independence rings false Matthew Miller Gudang Garam celebrates Indonesia's independence day with a gorgeous film. But its true intent, and our industry's complicity, deserve examination. Promoted Day 2: Connected Life - what's next for programmatic audio Antje Derks Digital audio advertising is set to be the next big growth area for programmatic buying - find out why The Work Nike "Unlimited youth" by Wieden & Kennedy Portland Sister Madonna Buder, also known as "The Iron Nun," stars in the latest instalment of Nike's "Unlimited" campaign. Sun Bets "In it" by Pulse Creative Football is widely associated with loud, lively and laddish culture, which is exactly the stance that Sun Bets, The Sun's new online betting platform, has taken in its first-ever TV ad. Missing people "Missing people" by BBH Barn The Missing People charity is encouraging Pokemon Go players to search for the thousands of people who disappear each year in the UK. Trending NHS' 'Missing type' blood appeal is back with international campaign Daniel Farey-Jones "Missing type", the appeal for new blood donors that grabbed headlines last year by mysteriously removing letters from famous brands and places such as Downing Street, is returning with an international dimension. Cat campaign signs deal for Clapham Common takeover Simon Gwynn A campaign to buy the entire ad inventory of a London Underground station and fill it with pictures of cats has signed a contract with Exterion Media to make the project a reality. Promoted Brands on film: How product placement has come of age Staff The first of three #BENtalks films from Campaign and Branded Entertainment Network Campaign Jobs Planning Director £85000 - £100000 per annum The Great & The Good, London Senior Account Manager £40k Dot-Gap, London (Central) Head of Digital - indepedent modern day CRM agency £60-80k plus benefits The Jefferson Group, London (Central), London (Greater) Senior Data Planner £50k- £65K Direct Recruitment- Data & Insight, London (Central), London (Greater) Planner c£50k + bens Direct Recruitment- Planning, London (Central), London (Greater) Marketing Manager £32000 - £40000 per annum Robert Half Recruitment, City of London, London Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire Digital Production Manager Competitive rate + benefits (free lunch, phone, laptop, gym membership, no counting of paid leave) Potato London, Bristol (City Centre), City of Bristol Digital Designer Competitive salary and benefits package Boat International Media, Wimbledon Digital Designer Competitive Three, Maidenhead, Berkshire

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