Britney Spears stars in EE/Apple Music spot; Malibu runs world's biggest rollout of connected bottles; Coca-Cola names new UK marketing director

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Campaign 18:05 August 26, 2016

The five things you need to know today Most read EE celebrates first UK carrier tie-up with Apple Music in Britney Spears spot Shona Ghosh EE has become the first UK carrier to partner with Apple Music and has released a new spot starring Kevin Bacon and Britney Spears. Tech Malibu takes Internet of Things forward with world's biggest rollout of connected bottles Simon Gwynn Pernod Ricard's coconut rum Malibu is embracing the idea of connected products on a scale not seen before, with the release next week of 40,000 near field communication-enabled bottles. Advertising Oreo kicks off TV and experiential campaign for new cookie flavours Simon Gwynn Mondelez cookie brand Oreo has launched a £3.4m multichannel campaign to promote its growing range of flavours. Marketing How Budweiser tapped the mood of a nation to give out hundreds of thousands of free beers Simon Gwynn When Wales stunned a continent of football fans to reach the semis of Euro 2016, one beer brand with its finger on the pulse saw the opportunity to be at the centre of the nation's conversation. Here is how Budweiser pulled it off. Media Campaign Viral Chart: Nike's 'Unlimited youth' shows no sign of ageing Unruly Nike's "Unlimited youth", the brand's latest inspirational ad, is running ahead of the competition and shows no signs of slowing down, in this week's Viral Chart. Also in the news Coca-Cola names new UK marketing director Coca-Cola has appointed former Ireland country manager Aedamar Howlett as its marketing director for the UK and Ireland - replacing Bobby Brittain, who has left the company. Wins this week: Sainsbury's, M&S, Bauer Media, Mecca Bingo Two of the UK's biggest retailers have opted to part ways with their long-serving incumbents this week, as Sainsbury's and M&S concluded their advertising reviews. Banking app Mondo rebrands to Monzo after trademark challenge Banking start-up Mondo has rebranded to Monzo, after asking the general public to submit name ideas other than Bankymcbankface. Promoted Day 11: Seven Dmexco talks you can't afford to miss Make the most of Dmexco by sorting out your schedule - these are the talks you need to be at Promoted July's Aerial Awards winner: Hive 'Superfast any time' Staff Campaign Jobs Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) Client Development Director £80k - £100k plus Bonus Stonor, South East England Head of Business Development - Branded Video Content £70000 per annum + OTE £100k Ultimate Asset, London, West London Client Services Director - award winning integrated B2B agency £80-110k (neg) plus bonus and benefits The Jefferson Group, Berkshire / Oxfordshire area Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Manager £40000 per annum Brand Recruitment, Waltham Cross, Hertfordshire / Hatfield, Hertfordshire / London, Barnet Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater) 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London

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