Thursday 25 August 2016

Shane Smith calls on media to change or 'risk alienating' young people + latest from Sainsbury's, Apple & Facebook

Campaign Breakfast Briefing

Campaign Breakfast Briefing
August 25, 2016

Latest

Shane Smith calls on media to change or risk alienating young people
Shane Smith calls on media to change or risk alienating young people

Gurjit Degun

Media owners need to keep up with the younger generation or "risk alienating" them, Shane Smith, the founder and chief executive at Vice has said.

Sainsbury's moves £60m ad account to Wieden & Kennedy
Sainsbury's moves £60m ad account to Wieden & Kennedy

Maisie McCabe and Omar Oakes

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

US warns EU over Apple tax probe
US warns EU over Apple tax probe

Omar Oakes

The US government has warned the European Commission if Brussels pushes for unpaid taxes from multinational companies including Apple.

Facebook to compete for Google's programmatic ad sales dominance
Facebook to compete for Google's programmatic ad sales dominance

Gurjit Degun

Facebook is going head-to-head with Google in a bid to take the search engine's programmatic trading share.

Dentsu Aegis Network launches enhanced parental leave
Dentsu Aegis Network launches enhanced parental leave

Gurjit Degun

Dentsu Aegis Network is matching its maternity and adoption leave, offering anyone with a new child to take up to 20 weeks' paid leave.

Watch: the future of VR and 360-degree video for brands
Watch: the future of VR and 360-degree video for brands

Georgina Brazier

YouTube's Ben McOwen Wilson and VR and 360-degree video specialists Visualise and Happy Finish speak to Campaign about the BBC's Olympic coverage and Charlotte Tilbury's new video featuring Kate Moss.

Product placement meets science
Promoted
Product placement meets science

Staff

Caressa Douglas, VP brand integration at BEN, talks the evolution of product placement #BENtalks

8 ways to get creative with digital out-of-home
Promoted
8 ways to get creative with digital out-of-home

Staff

By combining the scale and impact of out-of-home with technologies that allow for dynamic, flexible messaging, digital out-of-home affords brands the opportunity to create some truly iconic creative work

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