Wednesday, 17 August 2016

Bonin Bough leaves Mondelez, Nationwide to hire new media agency, Currys PC World rapped by watchdog

Campaign Breakfast Briefing

Campaign Breakfast Briefing
August 17, 2016

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Mondelez top marketer Bonin Bough departs
Mondelez top marketer Bonin Bough departs

Matthew Miller and Faaez Samadi

Bonin Bough has left his position as chief media and ecommerce officer with Mondelez International, the company has confirmed.

MEC poised to win Nationwide's £38m media account
MEC poised to win Nationwide's £38m media account

Gideon Spanier

MEC is poised to win Nationwide's estimated £38m media planning and buying account.

Currys PC World ad for 4K not OK, rules ad watchdog
Currys PC World ad for 4K not OK, rules ad watchdog

Simon Gwynn

Currys PC World has been rapped by the Advertising Standards Authority for a TV ad that gave a false impression that live Euro 2016 matches could be watched in ultra high-definition 4K resolution.

Italian restaurant draws social media ire for selling
Italian restaurant draws social media ire for selling "Black Olives Matter" merch

Ilyse Liffreing

Thanks to the controversy, business is booming

My Media Week: Andrew Dunn, Maxus Scotland
My Media Week: Andrew Dunn, Maxus Scotland

Hayley Hayes

This week, a taste of start-up life as we join Andrew Dunn, managing director at Maxus Scotland, tackling a new business brief, building his team and delivering the pizza amid the buzz of Edinburgh Festival.

Day 2: Connected Life - what's next for programmatic audio
Promoted
Day 2: Connected Life - what's next for programmatic audio

Antje Derks

Digital audio advertising is set to be the next big growth area for programmatic buying - find out why

Smart money: A pivot point for product placement
Promoted
Smart money: A pivot point for product placement

Staff

The second of three #BENtalks films from Campaign and Branded Entertainment Network

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