Guardian discloses it gives cash and free ad space in rebates to agencies; Kardashian clan under fire over sponsored posts

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Campaign: Media August 27, 2016

Media news and analysis, powered by Media Week Most read Guardian discloses it gives cash and free ad space in rebates to agencies Gideon Spanier The publisher of The Guardian has disclosed in its accounts for the first time that it makes "cash payments" and gives "free advertising space" to media agencies in return for certain levels of spend. Kardashian clan under fire over sponsored posts Gurjit Degun Reality TV family the Kardashians have come under fire for not being clear about their sponsored social media posts. Burberry sponsors first Snapchat Lens for 'steamy' My Burberry Black launch Shona Ghosh Burberry has created its first sponsored Snapchat Lens to promote the launch of a new fragrance, My Burberry Black. News UK poaches Trinity Mirror's Mark Field to head content arm Gideon Spanier News UK has raided rival Trinity Mirror to poach Mark Field, the director of invention, to head a new branded content division, The Bridge Studios. Dentsu Aegis Network launches enhanced parental leave Gurjit Degun Dentsu Aegis Network is matching its maternity and adoption leave, offering anyone with a new child to take up to 20 weeks' paid leave. The cost of advertising: ISBA/Arc study reveals adland's commercial trends Sonoo Singh Increase in average agency fees, broadening of scope to include creative and strategic planning, demise of payment by results, increase in project work and 'recoupling' of media services - these are some of the trends emerging from the latest Paying for Advertising report from ISBA/Arc. A view from Dave Trott: Jumping the shark Dave Trott Most people know the expression "Jumping the shark". Virgin Media hits out over free BT Sport package offer for EE customers Gurjit Degun Virgin Media has called out BT over the £120m a year it pays for BT Sport channels that are now offered free to EE mobile subscribers. Why Facebook is building a Netflix for gaming Shona Ghosh Facebook will target the $61bn (£46.3bn) gaming market after striking a partnership with Unity to offer its own games distribution platform. Twitter's Japan revenues overtake UK to be biggest market outside US Gideon Spanier Japan has overtaken the UK to become Twitter's largest market outside the US. Promoted The story behind the story Staff McCann Health, 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health Festival Promoted July's Aerial Awards winner: Hive 'Superfast any time' Staff Campaign Jobs Senior Account Manager £40k Dot-Gap, London (Central) Business Development Manager - Creative Solutions Motoring Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Global Client Account Director Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) International Partnership Account Manager Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Sponsorship Executive Competitive O2, London (Central), London (Greater) Flexible job opportunities Competitive Dentsu Aegis Network, London (Central), London (Greater) Developer Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ International - Senior Circulation Executive From £27,000 (dependent on experience) Time Inc, Canary Wharf, London (Greater) Key Accounts Sales Manager Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater)

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