Specsavers trademark application highlights the power of using language as a logo + latest from Under Armour, Pornhub, Nike & Mattel

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Campaign: Brands August 19, 2016

Brand news and analysis, powered by Marketing Latest Specsavers trademark application highlights the power of using language as a logo Nick Padmore Everybody's got a visual identity. The brands that have a distinctive way with words truly stand out, says Nick Padmore from The Writer. Under Armour drops sponsorship of hunter involved in 'cruel' killing of bear Simon Gwynn Under Armour has cut ties with the couple who caused outrage after posting a video of them killing a bear with a seven-foot-long spear in Alberta, Canada. Pornhub and RedTube entice mainstream brands with Global Advertising Contest Ilyse Liffreing Is $100,000 worth of free ad space enough to lure normally porn-averse companies? Nike's profile of first transgender athlete to compete on a US national team is a triumph Unruly Video ad tech company Unruly reviews "Unlimited courage", the latest video from Nike to go viral. Traditional TV wins out over online for following Olympics, study finds Rebecca Smith Live TV is the go-to choice for people wanting to keep up with Rio 2016, according to research that also compares how commercialised the Games feel to consumers, compared with other major sporting events. How Mattel is evolving beyond the advert Shona Ghosh Mattel's content division, which launched late last year, has appointed its first chief content officer, Catherine Balsam-Schwaber, an experienced media hand with prior roles at NBC Universal and Viacom. Campaign Viral Chart: Under Armour's Michael Phelps ad resurfaces Unruly An Under Armour ad released earlier this year topped this week's chart of most-shared ads after its star, Olympic swimmer Michael Phelps, won more gold medals in Rio. Spots from Adidas, Nike and Gatorade also went viral. Wins this week: Hewlett Packard, Wagamama, Nationwide Staff Hewlett Packard Enterprise has moved much of its global business to Publicis Groupe, moving out of BBDO. Promoted July's Aerial Awards winner: Hive 'Superfast any time' Staff Promoted Graeme Douglas: "The best work comes from people who can think across boundaries" In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Campaign Jobs Head of Brand Marketing Competitive Travel Republic, Kingston Upon Thames (City/Town), London (Greater) Retention Marketing Manager £1 per annum Robert Half Recruitment, London, West End Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) European Category Manager Competitive Spectrum Brands, West Byfleet, Surrey Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater) Publicity Lead, Amazon Publishing Competitive Amazon, London (Central), London (Greater) PR Manager, Amazon Devices Competitive Amazon, London (Central), London (Greater) Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Marketing Executives Competitive Glion, Roehampton, SW London

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