Shane Smith calls on media to change or risk alienating youth; Dentsu Aegis Network enhances parental leave

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Campaign: Media August 25, 2016

Media news and analysis, powered by Media Week Latest Shane Smith calls on media to change or risk alienating young people Gurjit Degun Media owners need to keep up with the younger generation or "risk alienating" them, Shane Smith, the founder and chief executive at Vice has said. Dentsu Aegis Network launches enhanced parental leave Gurjit Degun Dentsu Aegis Network is matching its maternity and adoption leave, offering anyone with a new child to take up to 20 weeks' paid leave. Facebook to compete for Google's programmatic ad sales dominance Gurjit Degun Facebook is going head-to-head with Google in a bid to take the search engine's programmatic trading share. Does traditional storytelling still apply on mobile? Rob Newlan Facebook's Rob Newlan asks, is it time to tear up the creativity rulebook and write a new storytelling manual for mobile platforms? How brands can build and sustain engagement during an empty 2017 David Mulrenan In a year with no events, brands should be concentrating on engaging with consumers in an authentic and meaningful way through content and partnerships, says Zenith's head of display trading. Watch: the future of VR and 360-degree video for brands Georgina Brazier YouTube's Ben McOwen Wilson and VR and 360-degree video specialists Visualise and Happy Finish speak to Campaign about the BBC's Olympic coverage and Charlotte Tilbury's new video featuring Kate Moss. US warns EU over Apple tax probe Omar Oakes The US government has warned the European Commission that it is overstepping its powers in its investigation into unpaid taxes from multinational companies including Apple. Promoted Fantastic business idea? Here's how to make it happen... Eleanor Kahn and Georganna Simpson Campaign and YunoJuno are helping make entrepreneurial freelancers' start-ups a reality Promoted What does it even mean to be a customer-centric business these days? Campaign & Trustpilot Tell us how you build brand advocacy in today's switched-on consumer for a chance to win £200 John Lewis vouchers and a a free trial of Trustpilot... Campaign Jobs Senior Account Manager £40k Dot-Gap, London (Central) Business Development Manager - Creative Solutions Motoring Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Global Client Account Director Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) International Partnership Account Manager Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Flexible job opportunities Competitive Dentsu Aegis Network, London (Central), London (Greater) Developer Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ International - Senior Circulation Executive From £27,000 (dependent on experience) Time Inc, Canary Wharf, London (Greater) Key Accounts Sales Manager Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Sales Executive - Horticulture Week Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater)

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