Global marketing spend to exceed $1tn in 2017, Facebook tests live streaming ads, Top Olympic ads on YouTube

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Campaign: Media August 02, 2016

Media news and analysis, powered by Media Week Latest Global marketing spend set to exceed $1tn in 2017, says Group M Gurjit Degun Global marketing spend is set to exceed $1tn (£756bn) in 2017, Group M predicts. Facebook tests ads during live streaming Gurjit Degun Facebook is testing ads during live coverage from its publishing partners. UK adspend forecast downgraded to 4.2% in 2016 Simon Gwynn UK adspend will slow down during 2016 and 2017, according to the latest data from the Advertising Association and Warc - but still grow across almost every medium. Top five official Olympic sponsor ads trending on YouTube Alex Player With less than a week until the 2016 Olympic Games in Rio kicks off, competition on YouTube is heating up. Verizon to acquire Fleetmatics Group Gurjit Degun Verizon is to acquire Fleetmatics Group, which provides fleet and mobile workforce management solutions, for $2.4bn (£1.8bn). IPG picks up Harley-Davidson ad, digital and media business Gurjit Degun Harley-Davidson, the premium motorcycles-maker, has appointed Interpublic Group to handle its global ad, digital and media account, following a competitive pitch process. Should brands employ a chief media officer in-house? Omar Oakes Amid the debate over transparency, will this help companies navigate the landscape? Google Zoo, MediaMonks invite all to play on road to Rio Gabey Goh Google Zoo teamed up with MediaMonks to provide a platform to enhance fans' enjoyment of the 2016 Olympic Games. Ascential names new MD for Cannes Lions Sandra Halliday Jose Papa has been named the new managing director of Lions Festivals, encompassing Cannes Lions, Lions Health, Lions Innovation, Lions Entertainment, Eurobest, Dubai Lynx, Spikes Asia and the Tanagrams. Promoted June's Aerial Awards winner: McDonald's 'Driver' Staff Promoted "We'll be one of the first brands to jump in": Airbnb on VR Adland's big brains discuss the latest developments in technology, from virtual reality to big data Campaign Jobs AV Senior Planner Buyer £30k Dot-Gap, London (Central) Head of SEO £70000 - £80000 per annum Ultimate Asset, London Digital Group Head- Major Media Owner £55000 - £65000 per annum + bonus & benefits Ultimate Asset, London Commercial Manager £45,000 + com + bens ote £60,000 +++ b3-media, London (Greater) Senior Fundraiser – Corporate Circa £28,000 WellChild, Cheltenham, Gloucestershire Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Executive Depending on experience Haymarket Media Group, Twickenham, London (Greater) Key Accounts Sales Manager Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Sales Executive - Horticulture Week Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Senior Sales Executive, Third Sector Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater)

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