Twitter CMO shoots for social glory + latest from Clapham Common cat takeover, Snapchat, Facebook, M&S & Burberry

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Campaign: Brands August 11, 2016

Brand news and analysis, powered by Marketing Latest Twitter CMO shoots for social glory Maisie McCabe Maisie McCabe asks Twitter's global marketing chief Leslie Berland about her plans to make a brand that is facing declining growth and steadily losing ground to Facebook more attractive to advertisers. Cindy Gallop: Trust crisis demands clients 'completely rethink' agency relationships Nicola Kemp Cindy Gallop, the entrepreneur and advertising consultant, has urged clients to completely rethink their agency relationships in the wake of the scandal over kickbacks at US media agencies. Cat campaign signs deal for Clapham Common takeover Simon Gwynn A campaign to buy the entire ad inventory of a London Underground station and fill it with pictures of cats has signed a contract with Exterion Media to make the project a reality. Marketers warned over online endorsements after CMA probe Omar Oakes Marketers have been warned to make it clear that online endorsements are paid-for ads after an investigation by the Competition and Markets Authority. Why is Snapchat investing in 'old world' media content? Steve Ackerman Social media platforms are imitating more established commercial media by turning to entertainment, music and sports formats to grow and keep their audiences, writes Steve Ackerman, the managing director of Somethin' Else. Adblock Plus: Facebook alienates audience by blocking ad-blockers Omar Oakes Adblock Plus has sharply criticised Facebook's decision to effectively block ad-blockers on its desktop site because they are "alienating" their audience. Boys' body image affected by advertising, study finds Simon Gwynn Boys could be suffering because parents, teachers and boys themselves do not recognise the effect that advertising has on their body image, according to a new report by the Advertising Association's research arm. Unilever's Keith Weed urges industry to tackle ad fraud Nicola Kemp Keith Weed, chief marketing and communications officer at Unilever, has warned that the industry should be concerned over ad fraud. M&S' 2016 Christmas ad shoot sees gift-packed helicopter flown into north London Omar Oakes Marks & Spencer's Christmas ad could feature a helicopter packed with gifts shot in a north London square after pictures from the shoot were revealed. Burberry partners with Pinterest on personalised make-up boards Omar Oakes Burberry has become the first fashion brand to create a personalised experience for customers on Pinterest, the picture-sharing platform, with customised make-up boards. Watch: Havana Club's virtual reality pop-up bar Georgina Brazier & Helen Hoddinott Havana Club rum has launched a new pop-up experience in Soho which brings Cuba's capital to life for consumers in London. Promoted 3 great ads I had nothing to do with: Chaka Sobhani on Levi's, Volkswagen and Three Thinkbox Chaka Sobhani, chief creative officer at Leo Burnett, reveals three great ads she admires but had nothing to do with. Promoted What's the true potential of personalisation? Brand Republic Insight & Salesforce We recently gathered leading marketing minds to discuss the scalability of personalisation and staying relevant without being invasive. Campaign Jobs Publicity Lead, Amazon Publishing Competitive Amazon, London (Central), London (Greater) Planning Director £90 -100k + benefits Direct Recruitment- Planning, London (Central), London (Greater) Strategy Director £100 - £110k plus + bens Direct Recruitment- Planning, London (Central), London (Greater) Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ ACCOUNT MANAGER– Soft drinks and Booze – South West London agency – c. £30k c. £30k Judi Patton, London (South), London (Greater) PPC Account Executive - Full Service Media Agency! £25k Dot-Gap, London (Central) Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater) PR Manager, Amazon Devices Competitive Amazon, London (Central), London (Greater) Account Director working on Worlds greatest Entertainment brand £45000.00 - £50000.00 per annum + benefits DNA Recruit, London Account Director - Social & Content £40000 - £50000 per annum DNA Recruit, London

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