Wednesday 10 August 2016

Facebook to make desktop ad-blockers ineffective, Industry leaders speak out on trust crisis, New Hearst appointment

Campaign: Media

Campaign: Media
August 10, 2016
Media news and analysis, powered by Media Week

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Facebook to make desktop ad-blockers ineffective
Facebook to make desktop ad-blockers ineffective

Omar Oakes

Facebook has taken the step of rendering ad-blockers ineffective on its desktop website by making them "indistinguishable" from non-commercial content, as well as giving users more control over which ads they see.

Sorrell, Gallop and Weed urge industry to tackle 'trust crisis' in Campaign documentary
Sorrell, Gallop and Weed urge industry to tackle 'trust crisis' in Campaign documentary

Nicola Kemp

Some of the biggest names in the industry have spoken out in a new documentary series over the crisis of trust facing marketers.

Duncan Chater replaces Ella Dolphin at Hearst Magazines UK
Duncan Chater replaces Ella Dolphin at Hearst Magazines UK

Gurjit Degun

Duncan Chater, the group publishing director for Cosmopolitan, Red and Esquire at Hearst Magazines UK, is to take on the publisher's most senior commercial role.

Martin Sorrell takes issue with industry's 'trust crisis'
Martin Sorrell takes issue with industry's 'trust crisis'

Nicola Kemp

Sir Martin Sorrell, the chief executive of WPP, has urged the industry to shift its focus from the current crisis of trust to instead creating deep and meaningful relationships with clients.

ITV snubbed in takeover attempt of Walking Dead owner Entertainment One
ITV snubbed in takeover attempt of Walking Dead owner Entertainment One

Simon Gwynn

ITV has been spurned in its attempt to buy Entertainment One, the owner of kids' TV show Peppa Pig and hit zombie drama The Walking Dead, for around £1bn.

Digital detox: Ditching devices is more than a summer holiday fad
Digital detox: Ditching devices is more than a summer holiday fad

Mark Howley

The ability to tell stories across devices and media owners is becoming more pressing in a digital world that needs to detox and take time-out, writes Mark Howley, the chief executive of Zenith UK.

Social media and the Olympics: it's time to start playing by the rules
Social media and the Olympics: it's time to start playing by the rules

Andrew Blakeley

Ducking and diving around the Olympic restrictions might make your brand look edgy for a minute, but the real winners will be those that use the occasion to say something bigger, writes Andrew Blakeley, head of social at The Corner.

Caroline Foster Kenny named EMEA CEO at IPG Mediabrands
Caroline Foster Kenny named EMEA CEO at IPG Mediabrands

Gurjit Degun

Caroline Foster Kenny, global chief client officer at MEC, is joining IPG Mediabrands as its chief executive across EMEA.

My Media Week: Elli Papadaki, Financial Times
My Media Week: Elli Papadaki, Financial Times

Hayley Hayes

This week Elli Papadaki, global head of programmatic at the Financial Times, crosses London for a number of client and agency meetings and boosts her adrenalin with a supercar racing event in the Cotswolds, all in the name of advancing the ad industry's move towards automation.

Movers and shakers: M&C Saatchi, V&A, IPG Mediabrands, Lily's Kitchen, VCCP
Movers and shakers: M&C Saatchi, V&A, IPG Mediabrands, Lily's Kitchen, VCCP

Staff

Campaign's weekly round-up of the hires, departures and promotions across the industry

Unshackled from the EU, VAT reform should be a priority for the new chancellor
Unshackled from the EU, VAT reform should be a priority for the new chancellor

Owen Meredith

With publishers now delivering rich content across an array of platforms, and the UK unshackled from the European rule book, our domestic tax regime can finally catch up with the internet age, writes Owen Meredith, the head of public affairs at the PPA.

How to mix with stars and still get noticed: a masterclass for brands
Promoted
How to mix with stars and still get noticed: a masterclass for brands

Staff

A Hollywood producer meets experts from Discovery Networks, Havas Media and BEN to talk the evolution - and future - of brands' involvement with entertainment in three #BENtalks films from Campaign and Branded Entertainment Network

What does it even mean to be a customer-centric business these days?
Promoted
What does it even mean to be a customer-centric business these days?

Campaign & Trustpilot

Tell us how you build brand advocacy in today's switched-on consumer for a chance to win £200 John Lewis vouchers and a a free trial of Trustpilot...

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