How Paddy Power Betfair uses its £300m marketing firepower; Airbnb's Jonathan Mildenhall on his big career break; Tesco renames Scottish strawberries

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Campaign: Brands August 24, 2016

Brand news and analysis, powered by Marketing Latest How Paddy Power Betfair is using its combined £300m marketing firepower Shona Ghosh Paddy Power Betfair has significantly boosted marketing spend after creating one of the biggest gambling brands following their merger this year. Airbnb's Jonathan Mildenhall reveals his big career break Jonathan Mildenhall Airbnb's CMO on how he got started Tesco provokes national passions after renaming Scottish strawberries as British Simon Gwynn Tesco has found itself in a social media storm after it changed the name of its strawberries and replaced the Scottish saltire on the packaging with the union flag. The end of blockbuster marketing and the new mindset of growth hacking Rob Gray The death of blockbuster marketing has made room for new techniques in which analytics play a central role, writes Rob Gray, partner at Squad. Coca-Cola bottle leads UK's top ten most recognised brand packages Alexander Player Coca-Cola's glass bottle is the most recognisable brand packaging sold on British shelves, according to a survey. The online backlash sponsors endured before dropping Lochte Ilyse Liffreing 35% of all Speedo and Lochte mentions online were negative KFC gives away sunscreen that smells like fried chicken Would you like some SPF30 lotion that smells good enough to eat? Too late! Twitter's Emoji stickers are changing the way we use language Ross Neil Twitter's Emoji stickers are offering brands the opportunity to sponsor language, writes WCRS' executive creative director. What does the next 25 years have in store for the web? Ask Siri Chris Constantine With the public world wide web turning 25 this week, Chris Constantine, head of UX at WPP digital marketing shop Syzygy, asks where the internet will be heading in the next 25. Gold trollies, safety deposit boxes and holidays: brands look to woo Rio medallists Rebecca Smith The Olympics may be over, but brands are still competing to win public goodwill - and press coverage - off the back of Rio 2016, by offering athletes a range of freebies. Watch: What will you be buying at London's 24 hour Tescos? Jake O'Gorman The Night Tube has arrived and along with it, Tesco has appointed some of its nearby London stores to be open around the clock. Movers and shakers: News UK, Kia, Mcgarrybowen, Possible, DigitasLBi, Rapp and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Fantastic business idea? Here's how to make it happen... Eleanor Kahn and Georganna Simpson Campaign and YunoJuno are helping make entrepreneurial freelancers' start-ups a reality Promoted Day 8: Connected Life - what's next for the Internet of Things Connected devices are a potential goldmine for marketers - but there are still obstacles to be overcome Campaign Jobs Digital Marketing Specialist £50000 per annum Brand Recruitment, Buckinghamshire, Amersham / High Wycombe, Buckinghamshire / Buckinghamshire, Beaconsfield Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London Marketing Manager (Digital) £36,000 per annum The Manchester Growth Company, Manchester, Greater Manchester Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) European Category Manager Competitive Spectrum Brands, West Byfleet, Surrey Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater) Publicity Lead, Amazon Publishing Competitive Amazon, London (Central), London (Greater) PR Manager, Amazon Devices Competitive Amazon, London (Central), London (Greater) Product Manager £40000 - £45,000 Per Annum + Benefits Veritas Partnership Ltd, Dorset

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