Tuesday, 2 August 2016

Confused.com drops Brian the Robot for James Corden; Top five official Olympic sponsor ads trending on YouTube

Campaign 18:05

Campaign 18:05
August 02, 2016
The five things you need to know today

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Confused.com drops Brian the Robot for James Corden
Confused.com drops Brian the Robot for James Corden

Gurjit Degun

Confused.com, the price comparison site, is ditching Brian the Robot for James Corden as it tries to keep up with the competition.

Tech
Facebook tests ads during live streaming
Facebook tests ads during live streaming

Gurjit Degun

Facebook is testing ads during live coverage from its publishing partners.

Advertising
Asda's George brand taps into emotion after moving ad account to Saatchi & Saatchi
Asda's George brand taps into emotion after moving ad account to Saatchi & Saatchi

Omar Oakes

Saatchi & Saatchi has launched a Dr Seuss-inspired ad campaign for George, the Asda clothing brand, after picking up the account from sister agency Fallon.

Marketing
Cadbury descendant keeps family legacy alive in new chocolate start-up
Cadbury descendant keeps family legacy alive in new chocolate start-up

Matthew Chapman

James Cadbury is building on his predecessors' legacy of philanthropy and authenticity with his chocolate start-up Love Cocoa.

Media
Top five official Olympic sponsor ads trending on YouTube
Top five official Olympic sponsor ads trending on YouTube

Alex Player

With less than a week until the 2016 Olympic Games in Rio kicks off, competition on YouTube is heating up.

 

Also in the news
Muslim women answer Donald Trump with #CanYouHearUsNow hashtag

The Republican presidential candidate had implied Ghazala Khan wasn't "allowed" to speak at the Democratic National Convention last Thursday alongside her husband.

Olympics sponsor status is mixed blessing for brands, says new survey

With the Rio Olympics looming, a new UK survey suggests that being an official Olympics or Paralympics sponsor is not necessarily an effective way of generating long-term brand awareness, although sponsorship can prove effective for major names.

Former refugee Hossaini works to highlight immigrants' contributions to the UK

Melody Hossaini, the founder and chief executive of InspirEngage International, has teamed up with the Joint Council for the Welfare of Immigrants for a campaign that places heritage plaques on key buildings where high-profile immigrants have lived and worked.

How to mix with stars and still get noticed: a masterclass for brands
Promoted
How to mix with stars and still get noticed: a masterclass for brands

Staff

A Hollywood producer meets experts from Discovery Networks, Havas Media and BEN to talk the evolution - and future - of brands' involvement with entertainment in three #BENtalks films from Campaign and Branded Entertainment Network

Thinkboxes winner May/June 2016: Lotto
Promoted
Thinkboxes winner May/June 2016: Lotto

Thinkbox

Winner for May/June 2016

Campaign Jobs
Social Media Strategist £60000 - £70000 per annum The Great & The Good, London, City of London
Head of Brand and Marketing Circa £45,000 Parkwood Leisure, Worcester, Worcestershire
Account Director Competitive Hearst, London (Central), London (Greater)
Shopper Marketing Manager £40,000 per annum + bonus Ball & Hoolahan, South East England
Trustees Volunteer Barnardo's, London (Central), London (Greater)
Senior Brand Manager - Barcelona £40,000 - £50,000 per annum + bonus and benefits Jarlett de Grouchy, Barcelona
Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire
Head of Planning Competitive BBC, London (Central), London (Greater)
Packaging Manager up to £38,000 Pangaea Laboratories Ltd, Elstree, Borehamwood
Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood
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