Monday, 22 August 2016

M&S moves ad account to Grey London; Tesco and McDonald's back London Night Tube on Twitter; Nissan says Happy Bolt Day!

Campaign 18:05

Campaign 18:05
August 22, 2016
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Marks & Spencer moves ad account to Grey London
Marks & Spencer moves ad account to Grey London

Maisie McCabe

Marks & Spencer has appointed Grey London to its £60m UK creative account, ending its 16-year relationship with Rainey Kelly Campbell Roalfe/Y&R.

Tech
Facebook closes off data stream for publishers
Facebook closes off data stream for publishers

Gurjit Degun

Facebook is closing off new access to data on how externally hosted content performs when shared within the social media site's ecosystem.

Advertising
M&S' ad account move: RKCR/Y&R's best ads
M&S' ad account move: RKCR/Y&R's best ads

Omar Oakes

Rainey Kelly Campbell Roalfe/Y&R lost the M&S advertising account to Grey London after 16 years of memorable ad campaigns. Campaign looks at the retailer's best ads over the years.

Marketing
Tesco and McDonald's seize on London Night Tube launch
Tesco and McDonald's seize on London Night Tube launch

Simon Gwynn

Tesco and McDonald's were among the brands using the launch of London's Night Tube this weekend to drive business.

Media
News UK poaches Trinity Mirror's Mark Field to head content arm
News UK poaches Trinity Mirror's Mark Field to head content arm

Gideon Spanier

News UK has raided rival Trinity Mirror to poach Mark Field, the director of invention, to head a new branded content division, The Bridge Studios.

 

Also in the news
Night Tube spoof etiquette posters created by Crispin Porter & Bogusky creatives

A pair of creatives from Crispin Porter & Bogusky London has created a series of spoof warning signs to promote proper etiquette on the capital's new Night Tube service.

Nissan says Happy Bolt Day to 30-year-old Olympic champ

Nissan has toasted its "global director of excitement", Usain Bolt, as the nine-time Olympic gold medallist celebrated his 30th birthday yesterday.

WPP expected to report 12% profit rise

WPP is expected to report a 12% rise in profits to £755m for the first half of the year.

Smash or flop: can brands be a natural fit in the movies?
Promoted
Smash or flop: can brands be a natural fit in the movies?

Staff

The third of three #BENtalk films from Campaign and Branded Entertainment Network

Day 6: Getting emotional with big data
Promoted
Day 6: Getting emotional with big data

Karl Wright

It's the holy grail of marketing - understanding how customers feel about brands. And it's closer than you might imagine, thanks to big data...

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