Wednesday 10 August 2016

Industry leaders speak out over trust crisis, Fat-shaming gym back with a vengeance, ITV snubbed in takeover attempt

Campaign Breakfast Briefing

Campaign Breakfast Briefing
August 10, 2016

Latest

Sorrell, Gallop and Weed urge industry to tackle 'trust crisis' in Campaign documentary
Sorrell, Gallop and Weed urge industry to tackle 'trust crisis' in Campaign documentary

Nicola Kemp

Some of the biggest names in the industry have spoken out in a new documentary series over the crisis of trust facing marketers.

'Fat-shaming' gym in Derbyshire back with a vengeance
'Fat-shaming' gym in Derbyshire back with a vengeance

Simon Gwynn

A gym accused of fat-shaming in a billboard ad has replaced it with another that campaigners have said is even worse.

ITV snubbed in takeover attempt of Walking Dead owner Entertainment One
ITV snubbed in takeover attempt of Walking Dead owner Entertainment One

Simon Gwynn

ITV has been spurned in its attempt to buy Entertainment One, the owner of kids' TV show Peppa Pig and hit zombie drama The Walking Dead, for around £1bn.

Facebook to make desktop ad-blockers ineffective
Facebook to make desktop ad-blockers ineffective

Omar Oakes

Facebook has taken the step of rendering ad-blockers ineffective on its desktop website by making them "indistinguishable" from non-commercial content, as well as giving users more control over which ads they see.

Pet food brand Lily's Kitchen appoints Diageo innovation chief as first marketing director
Pet food brand Lily's Kitchen appoints Diageo innovation chief as first marketing director

Simon Gwynn

Upmarket pet food brand Lily's Kitchen has poached senior Diageo marketer Chris Lock, who becomes its first marketing director.

Audi ad banned by ASA for link between speed and excitement
Audi ad banned by ASA for link between speed and excitement

Simon Gwynn

Audi has been rapped by the ad watchdog for linking speed and excitement in an April ad for the R8.

Google Photos ad cheekily references limited iPhone storage
Google Photos ad cheekily references limited iPhone storage

Shona Ghosh

A new spot promoting Google Photos takes a potshot at a much-complained about feature of Apple's iPhone - pricey storage.

Adidas picks AllTogetherNow to create content strategy playbook
Adidas picks AllTogetherNow to create content strategy playbook

Simon Gwynn

AllTogetherNow, a digital engagement agency in The & Partnership, has completed a major piece of content strategy work for Adidas.

The culture of fear
Promoted
The culture of fear

Staff

DigitasLBi's 'The future is rebellion' panel at Cannes Lions highlighted the need for creatives to counter homogeneity

3 great ads I had nothing to do with: Chaka Sobhani on Levi's, Volkswagen and Three
Promoted
3 great ads I had nothing to do with: Chaka Sobhani on Levi's, Volkswagen and Three

Thinkbox

Chaka Sobhani, chief creative officer at Leo Burnett, reveals three great ads she admires but had nothing to do with.

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