Tuesday, 9 August 2016

Nike ad stars transgender athlete, Uber uses Brexit to pressure TfL, Ogilvy Labs shuts down

Campaign Breakfast Briefing

Campaign Breakfast Briefing
August 09, 2016

Latest

Uber uses Brexit to pressure TfL over English tests
Uber uses Brexit to pressure TfL over English tests

Shona Ghosh

Uber has launched an aggressive email campaign asking users to pressure Transport for London over restrictions on its app, riffing off themes around Brexit and the new #LondonIsOpen campaign.

Latest Nike ad stars first Team USA transgender athlete
Latest Nike ad stars first Team USA transgender athlete

Shona Ghosh

The latest in Nike's "Unlimited" campaign stars US athlete Chris Mosier, the first transgender competitor to make the US national team.

P&G's Fairy Non-Bio signs up to sponsor Mumsnet app
P&G's Fairy Non-Bio signs up to sponsor Mumsnet app

Shona Ghosh

P&G-owned Fairy Non-Bio has signed a six-figure deal to sponsor Mumsnet for a year.

Mobile budgets widely tipped by marketers to grow despite privacy concerns
Mobile budgets widely tipped by marketers to grow despite privacy concerns

Omar Oakes

Privacy concerns pose the biggest threat to mobile as a marketing channel, says new research from Warc and the Mobile Marketing Association.

Ogilvy Labs shuts down
Ogilvy Labs shuts down

Omar Oakes

Ogilvy Labs, the research and development innovation lab which operates across the Ogilvy Group, has been "shut down".

Brands and the box office
Promoted
Brands and the box office

Staff

Suicide Squad and Batman v. Superman producer Charles Roven on how brands can help make a movie bigger #BENtalks

The secret to affiliate marketing success
Promoted
The secret to affiliate marketing success

Staff

Affiliate marketing has never been more popular - but brands need to adopt a more human approach if they are to use this digital channel to its fullest, and most rewarding, potential

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