Wednesday 31 August 2016

Newsworks CEO quits, Twitter opens up video ad platform

Campaign: Media

Campaign: Media
August 31, 2016
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Newsworks chief executive Rufus Olins quits to join Co-operative Group
Newsworks chief executive Rufus Olins quits to join Co-operative Group

Gideon Spanier

Rufus Olins, the chief executive of Newsworks, has quit after four and half years to join the Co-operative Group as chief membership officer.

Twitter shares video ad revenue with creators
Twitter shares video ad revenue with creators

Shona Ghosh

Twitter has opened up its video advertising platform to individual creators, allowing them a share of the cash from ads that run against their content.

Consensus is dangerous in business
Consensus is dangerous in business

Sue Unerman

Consensus is the last thing you need for your business.

My Media Week: Amy Horton, Kinetic
My Media Week: Amy Horton, Kinetic

Hayley Hayes

Training for the annual company charity bike ride and weaving OOH interactive tech into pitch ideas leaves little time for Amy Horton, business director at Kinetic, to wallow in her post-Olympic blues.

Adblockalypse a year on
Adblockalypse a year on

Shona Ghosh

It's been a year since Apple announced changes to iOS that would allow iPhone owners to block ads on Safari. How serious has the 'adblockalypse' been?

8 ways to get creative with digital out-of-home
Promoted
8 ways to get creative with digital out-of-home

Staff

By combining the scale and impact of out-of-home with technologies that allow for dynamic, flexible messaging, digital out-of-home affords brands the opportunity to create some truly iconic creative work

3 great ads I had nothing to do with: Alistair Macrow on PG Tips, Ronseal and John Lewis
Promoted
3 great ads I had nothing to do with: Alistair Macrow on PG Tips, Ronseal and John Lewis

Thinkbox

Alistair Macrow, senior vice president and chief marketing officer, McDonalds, reveals three great ads he admires but had nothing to do with

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