Monday 8 August 2016

Betfair unveils first campaign with Lucky Generals + latest from Durex, Visa and Facebook

Campaign: Brands

Campaign: Brands
August 08, 2016
Brand news and analysis, powered by Marketing

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Betfair unveils first campaign with Lucky Generals
Betfair unveils first campaign with Lucky Generals

Shona Ghosh

Betfair has unveiled its first campaign since appointing Lucky Generals as its lead creative agency in May.

Durex dishes out three million free condoms to raise awareness of sexually transmitted Zika
Durex dishes out three million free condoms to raise awareness of sexually transmitted Zika

Simon Gwynn

Durex has teamed up with global charity group International Planned Parenthood Federation to launch #DontShareZika, a video campaign to educate people about the virus' status as a sexually transmitted infection.

Pent-up demand sees spending surge in July, says Visa
Pent-up demand sees spending surge in July, says Visa

Sandra Halliday

Post-Brexit consumer spending surveys and data are continuing to paint a confusing picture about consumer sentiment, as Visa's figures for July showed a strong rise in spending on new clothes, restaurants and day trips.

Facebook offers Snapchat-style photo filters
Facebook offers Snapchat-style photo filters

Simon Gwynn

Less than a week after borrowing one of Snapchat's defining features for Instagram, Facebook has looked to its younger rival for inspiration once more.

UK becomes number two market in quarter-trillion licensed product sector
UK becomes number two market in quarter-trillion licensed product sector

Simon Gwynn

The UK has overtaken Japan as the world's second biggest market for licensed merchandise, new data shows.

There's so much more to VR than 360 degree video
There's so much more to VR than 360 degree video

Dominic Mills

Immersive video might seem like the way to extend the reach of VR beyond beyond techies and gamers - but the potential of technology is much richer than that, writes Dominic Mills, chief technology officer at Zone.

How to mix with stars and still get noticed: a masterclass for brands
Promoted
How to mix with stars and still get noticed: a masterclass for brands

Staff

A Hollywood producer meets experts from Discovery Networks, Havas Media and BEN to talk the evolution - and future - of brands' involvement with entertainment in three #BENtalks films from Campaign and Branded Entertainment Network

Fortune favours the brave: The new breed of predictive marketers
Promoted
Fortune favours the brave: The new breed of predictive marketers

Brand Republic & Redeye

We look at the best ideas for adoption, how to overcome the most common challenges, and the benefits you're likely to see through making predictive analytics a priority for your business.

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