Friday, 19 August 2016

The future of agency labs, HP shifts global business, TV advertising is part Usain Bolt and part Mo Farah

Campaign: Agencies

Campaign: Agencies
August 19, 2016

Latest

What does the future hold for agency labs?
What does the future hold for agency labs?

John Tylee

The writing had been looming large on Nicole Yershon's office wall at Ogilvy Group for a long time. So it was no shattering surprise for the boss of Ogilvy Labs to be told that her operation was being axed, along with herself and her four-strong team.

How I fought redundancy and turned it into a show at Edinburgh Fringe
How I fought redundancy and turned it into a show at Edinburgh Fringe

Rohan Candappa

Most adlanders would fear damaging their careers if they fought an employer over a redundancy, but one copywriter took on his agency and won - only to quit to tell his story on stage at the Edinburgh Fringe.

Hewlett Packard Enterprise shifts majority of global business to Publicis Groupe
Hewlett Packard Enterprise shifts majority of global business to Publicis Groupe

I-Hsien Sherwood

Publicis Worldwide New York becomes lead creative agency, replacing BBDO

TV advertising is part Usain Bolt, part Mo Farah
TV advertising is part Usain Bolt, part Mo Farah

Simon Tunstill

TV advertising is a lot like the Olympics Games in ways you might not have immediately realised, reflects Thinkbox's Simon Tunstill.

Facebook bats back in ad-blocking 'ping pong'
Facebook bats back in ad-blocking 'ping pong'

Shona Ghosh

Facebook is winning the war on ad-blockers, according to Adblock Plus, but the arms race is set to continue as the open source community looks for new getarounds.

Mark Lund: Everyone talks about integration, but we should all be doing it
Mark Lund: Everyone talks about integration, but we should all be doing it

Mark Lund

We must empower people to talk about integration, says McCann Worldgroup UK's chief executive.

Nike's profile of first transgender athlete to compete on a US national team is a triumph
Nike's profile of first transgender athlete to compete on a US national team is a triumph

Unruly

Video ad tech company Unruly reviews "Unlimited courage", the latest video from Nike to go viral.

Apple Contacts is the secret work weapon of Karmarama's Ben Bilboul
Apple Contacts is the secret work weapon of Karmarama's Ben Bilboul

Ben Bilboul

The group chief executive of Karmarama is not a fan of social media, so fears the day his Apple Contacts directory crashes.

Wins this week: Hewlett Packard, Wagamama, Nationwide
Wins this week: Hewlett Packard, Wagamama, Nationwide

Staff

Hewlett Packard Enterprise has moved much of its global business to Publicis Groupe, moving out of BBDO.

On the Campaign couch: How to confront a client about their work quirk
On the Campaign couch: How to confront a client about their work quirk

Jeremy Bullmore

Some of the best briefs in the world can be scribbled on a Post-it note, writes Jeremy Bullmore. But only if the scribbler is a genius.

Day 3: Why digital needs the real world
Promoted
Day 3: Why digital needs the real world

Antje Derks

As more and more of our lives are tied into the digital space, marketers need to find ways to connect the digital world with our real lives

The Work

Nike
Nike "Unlimited stadium" by BBH

To promote the LunarEpic trainers, Nike's shoe-shaped stadium in Manila offers runners the opportunity to race against pre-recorded versions of themselves.

Guinness Africa
Guinness Africa "#MadeOfFootball" by AMV BBDO

Guinness' "#MadeOfFootball" campaign celebrates the start of the Premier League.

Aldi
Aldi "Totally Rio Brazilian" by McCann Manchester

Aldi has released the second ad in the supermarket's Rio-themed summer campaign.

Trending

Robert Senior is connecting the dots at Publicis
Robert Senior is connecting the dots at Publicis

Maisie McCabe

Through Publicis Groupe's new collaborative structure, in which its UK networks 'stand apart but snap together', Robert Senior could have stumbled on the agency model of the future, he tells Maisie McCabe.

Sexism, stereotyping and missed opportunities in women's sport
Sexism, stereotyping and missed opportunities in women's sport

Nicola Kemp

The consumer backlash to the stereotyping of female Olympic athletes by the media underlines the missed opportunity for brands and media owners to capitalise on the power of women's sport.

July's Aerial Awards winner: Hive 'Superfast any time'
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