The real cost of the gender pay gap; L'Oréal hails diversity

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Campaign 18:05 August 30, 2016

The five things you need to know today Most read Talk is cheap, but the cost of the gender pay gap isn't Nicola Kemp New research revealing the gender pay gap published last week underlines the need for a cultural shift in the creative industries. Tech Twitter launches Promoted Stickers in the UK Simon Gwynn Twitter has announced the UK launch of Promoted Stickers, which allow brands to create custom stickers for users to attach to their photos. Advertising L'Oréal hails skin tone (and gender) diversity in foundation campaign Simon Gwynn L'Oréal Paris has launched a major campaign, #YoursTruly, to promote its new True Match Foundation range - a set of 23 shades that the brand says matches 98% of skin tones across all ethnicities. Marketing FMCG giants won't survive without data, says outgoing Mondelez media boss Shona Ghosh The FMCG establishment can't survive until it solves its data problem, according to Mondelez's outgoing chief media and ecommerce officer, Bonin Bough. Media Newsworks chief executive Rufus Olins quits to join Co-operative Group Gideon Spanier Rufus Olins, the chief executive of Newsworks, has quit after four and half years to join the Co-operative Group as chief membership officer. Also in the news Facebook, WhatsApp and the power of data in the 21st century WhatsApp's data-sharing deal with Facebook has sparked debate. Adland on the move: Elvis Campaign takes a look around Elvis' new offices in Covent Garden. McDonald's hands $1bn US ad business to Omnicom McDonald's has awarded its American advertising account to Omnicom, which will set up a dedicated unit in Chicago to run it. Promoted Watch: M&S and TSB marketing gurus talk overcoming organisational silos Brand Republic Insight & Salesforce The experts share their silo-busting tips for marketers who truly care about customer loyalty Promoted 3 great ads I had nothing to do with: Alistair Macrow on PG Tips, Ronseal and John Lewis Thinkbox Alistair Macrow, senior vice president and chief marketing officer, McDonalds, reveals three great ads he admires but had nothing to do with Campaign Jobs Digital Marketing Manager £40k + 20% Bonus Express Vending, Hemel Hempstead, Hertfordshire Product Manager £40000 - £45,000 Per Annum + Benefits Veritas Partnership Ltd, Dorset Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre Senior Brand Manager - Food and Drink £50000 - £60000 per annum + car allowance, bonus and benefits Jarlett de Grouchy, London Senior Integrated Planner - fantastic creative agency £60-70k plus benefits The Jefferson Group, London (Central), London (Greater) Junior Account Director and Account Director Up to £46k dependent on experience air recruitment, London (Central), London (Greater) Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater) 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London Media Analyst £20k Dot-Gap, London (Central)

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