How Deutsche Telekom brought its brand purpose to life through mobile gaming + latest from Pinterest, Mondelez, Reebok, Snapchat & Walkers

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Campaign: Brands August 17, 2016

Brand news and analysis, powered by Marketing Latest How Deutsche Telekom brought its brand purpose to life through mobile gaming Gemma Charles Mobile gaming is hot news at the moment as the Pokemon Go frenzy reaches fever pitch. While it may not have generated similar levels of hype, Deutsche Telekom's game "Sea Hero Quest" has captured the imagination of both casual gamers and "emotional philanthropist" consumers. Pinterest rolls out video ads in UK and US Shona Ghosh Pinterest is rolling out video ads in beta to test partners in the UK in the US, as it builds out its ad business to compete with Twitter, Facebook and Google. Mondelez marketer Bonin Bough departs Matthew Miller and Faaez Samadi Bonin Bough has left his position as chief media and ecommerce officer with Mondelez International, the company has confirmed. 'Inspiring and horribly disruptive': How Bonin Bough created a start-up culture at Mondelez Jerry Daykin Bonin Bough, the chief media and ecommerce officer, has left Mondelez International. In December 2014 for Marketing magazine, Jerry Daykin, global digital director, Dentsu Aegis, reflected on the marketer who spearheaded the drive to infuse established brands with the experience of start-ups. How Reebok capitalized on Delta's big computer meltdown Ilyse Liffreing Looking to bring its "Be More Human" campaign to life, the brand leapt into action when thousands of airline customers became stranded Influencer marketing: studies claim to prove ROI but beware of celebrities Carla Burgess Recent research makes a strong case for building in influencer marketing activity into the marketing mix, says Carla Burgess, client director, Cream. Snapchat's Vurb acquisition could usher in a new era of search Chris Whitelaw A contextual and experience-led approach to targeting is very much where search is moving, says iProspect's Chris Whitelaw. Walkers holiday competition ad banned Omar Oakes Walkers, the crisps brand, has been rapped by the Advertising Standards Authority after running a holiday competition that consumers complained was too difficult to win. Currys PC World ad for 4K not OK, rules ad watchdog Simon Gwynn Currys PC World has been rapped by the Advertising Standards Authority for a TV ad that gave a false impression that live Euro 2016 matches could be watched in ultra high-definition 4K resolution. Italian restaurant draws social media ire for selling "Black Olives Matter" merch Ilyse Liffreing Thanks to the controversy, business is booming A tobacco company's ode to Indonesian independence rings false Matthew Miller Gudang Garam celebrates Indonesia's independence day with a gorgeous film. But its true intent, and our industry's complicity, deserve examination. 'Watered down' government obesity plan expected tomorrow Gurjit Degun Government plans to curb the UK's obesity crisis are expected to be announced tomorrow, although the strategy is reported to be "watered down". Movers and shakers: Mondelez, Hertz, Karmarama, OMD, Lida and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Product placement meets science Staff Caressa Douglas, VP brand integration at BEN, talks the evolution of product placement #BENtalks Promoted "We'll be one of the first brands to jump in": Airbnb on VR Adland's big brains discuss the latest developments in technology, from virtual reality to big data Campaign Jobs Head of Brand Marketing Competitive Travel Republic, Kingston Upon Thames (City/Town), London (Greater) Retention Marketing Manager £1 per annum Robert Half Recruitment, London, West End Account Director £38-42k + share options, pension and benefits Stellar, London (Central), London (Greater) Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London European Category Manager Competitive Spectrum Brands, West Byfleet, Surrey Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater) Publicity Lead, Amazon Publishing Competitive Amazon, London (Central), London (Greater) PR Manager, Amazon Devices Competitive Amazon, London (Central), London (Greater) Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Marketing Executives Competitive Glion, Roehampton, SW London

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