Unilever and P&G battle for data on the future consumer + latest from Sony, Amazon, Nationwide, Microsoft & Pokémon

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Campaign: Brands August 18, 2016

Brand news and analysis, powered by Marketing Latest Unilever and P&G battle for data on the future consumer Shona Ghosh The disruption affecting the grocery sector is spilling over into FMCG, as Unilever and Procter & Gamble explore using channels other than supermarkets to future-proof their businesses. How marketers can press agencies to do better on diversity Kate Magee Now is the right time for marketers to step up and act on the controversial issue of diversity in the workforce and the work - they have the real power to effect change. Sony bids for creative revival with Bravia pitch Omar Oakes Sony is hoping to revive its advertising heritage as it gears up for the European launch of its latest range of Bravia TVs. Sexism, stereotyping and missed opportunities in women's sport Nicola Kemp The consumer backlash to the stereotyping of female Olympic athletes by the media underlines the missed opportunity for brands and media owners to capitalise on the power of women's sport. New Thinking Awards: shortlist revealed Gemma Charles The most innovative brands and agencies have been shortlisted for the New Thinking Awards, in partnership with Sky Media. Kate Moss floats in space in Charlotte Tilbury VR experience Omar Oakes Kate Moss acts as a celestial guide in a virtual reality experience by Charlotte Tilbury which features perfume bottles hurtling through space as flying saucers. Amazon prepares Prime Air brand as drone tests begin Daniel Farey-Jones Brands' use of drones has so far had more to do with PR stunts than serious attempts to deliver goods. But one company aiming to build the remotely controlled aircraft into its business model is Amazon. Brooklyn Beckham stars in brand film for Huawei's Honor 8 smartphone Simon Gwynn Honor, a smartphone brand from Huawei pitched at the generation of "digital natives", has partnered with celebrity progeny Brooklyn Beckham to create a brand film. Ad Pulse: Channel 4's 'We are the superhumans' is most shared Rio 2016 ad Unruly Superhuman by name, superhuman by performance - it seems there's no stopping Channel 4's Paralympic promo at the moment. Nationwide sponsors Snapchat Lens and geofilter for A-Level results day Shona Ghosh Nationwide has joined a growing number of British brands leaping onto Snapchat, sponsoring a Lens and geofilter on A-Level results day. Microsoft's Cortana mocks Apple's Siri in Surface ad Shona Ghosh Microsoft has responded cattily to a recent Apple spot trying to position the iPad Pro as a computer, using Cortana to point out the superiority of a keyboard and Office. Government widely criticised over compromise childhood obesity strategy Simon Gwynn The government's long-awaited childhood obesity strategy, published today, has left both the industry and health campaigners disgruntled after certain key measures were dropped, while others were retained. Pokémon 'deported' in creatives' Brexit stunt Omar Oakes Pokémon face "deportation" in a flyer campaign by creatives to raise awareness for immigrants' rights in the wake of the UK's vote to leave the European Union. London's autumn season showcased in Sadiq Khan-backed campaign Shona Ghosh London & Partners, the tourism body for the capital, has launched its autumn season campaign to tie in with the mayor's wider #LondonIsOpen post-Brexit push. Promoted Why location is as important as the message in mobile marketing Stephen Graves Mobile marketing is changing the way that brands interact with customers - with location adding a new layer of context and insight to brand messages Promoted Day 3: Why digital needs the real world Antje Derks As more and more of our lives are tied into the digital space, marketers need to find ways to connect the digital world with our real lives Campaign Jobs Head of Brand Marketing Competitive Travel Republic, Kingston Upon Thames (City/Town), London (Greater) Retention Marketing Manager £1 per annum Robert Half Recruitment, London, West End Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) Account Director £38-42k + share options, pension and benefits Stellar, London (Central), London (Greater) Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London European Category Manager Competitive Spectrum Brands, West Byfleet, Surrey Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater) Publicity Lead, Amazon Publishing Competitive Amazon, London (Central), London (Greater) PR Manager, Amazon Devices Competitive Amazon, London (Central), London (Greater) Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ

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