EE celebrates first UK carrier tie-up with Apple Music in Britney Spears spot; TalkTalk sponsors The X Factor for tenth year

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Campaign: Agencies August 26, 2016

Latest EE celebrates first UK carrier tie-up with Apple Music in Britney Spears spot Shona Ghosh EE has become the first UK carrier to partner with Apple Music and has released a new spot starring Kevin Bacon and Britney Spears. TalkTalk sponsors The X Factor for tenth year Omar Oakes TalkTalk will continue its sponsorship of The X Factor for the tenth year with another user-generated ident campaign. Watch: 18 Feet & Rising holds competition to secure new talent Helen Hoddinott Eight shortlisted candidates spent a day at the agency working on a live brief, competing to secure one of three creative placements going at 18 Feet & Rising. Keeping the trains running on time is only part of the battle, creative solutions need alternatives Marcelo Peretti Kuhn Jeremy Corbyn's "traingate" controversy exposes how the creative industry should be leading a paradigm shift in the way we discuss important issues, says Forever Beta's strategy director. 10 ways Tokyo 2020 will be radically different from Rio Kyle Bunch R/GA's managing director of social shares ten things that will make Japan's Olympic Games decidedly different than Rio--Mario Bros. warp tubes and Hello Kitty cameos not included Campaign Viral Chart: Nike's 'Unlimited youth' shows no sign of ageing Unruly Nike's "Unlimited youth", the brand's latest inspirational ad, is running ahead of the competition and shows no signs of slowing down, in this week's Viral Chart. Wins this week: Sainsbury's, M&S, Bauer Media, Mecca Bingo Staff Two of the UK's biggest retailers have opted to part ways with their long-serving incumbents this week, as Sainsbury's and M&S concluded their advertising reviews. Promoted Media planning builds walls - audience planning builds bridges Brian Gleason, Xaxis Imposing old-school methods on new, sophisticated platforms makes no sense - and it has to change. The boundaries have to come down, argues Xaxis CEO Brian Gleason The Work EE "Kev's lost in music" by Saatchi & Saatchi London Britney Spears joins Kevin Bacon in the latest spot for EE, the first time the pop princess has appeared in a UK brand campaign. HSS Hire "Sun safety" by Havas Lynx HSS Hire has teamed up with Cancer Research UK to promote sun-safety awareness on-site. Smirnoff Cider "Tractor" by Taylor Herring Smirnoff Cider's raspberry-coloured tractors have been spotted around London. Trending Storytelling is dead. Long live story doing Charles Vallance The key question for brands looking to thrive in the 21st century is: what is our brand doing? Sainsbury's moves £60m ad account to Wieden & Kennedy Maisie McCabe and Omar Oakes Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO. Night Tube spoof etiquette posters created by Crispin Porter & Bogusky creatives Omar Oakes A pair of creatives from Crispin Porter & Bogusky London has created a series of spoof warning signs to promote proper etiquette on the capital's new Night Tube service. Promoted Fortune favours the brave: The new breed of predictive marketers Brand Republic & Redeye We look at the best ideas for adoption, how to overcome the most common challenges, and the benefits you're likely to see through making predictive analytics a priority for your business. Campaign Jobs Senior Account Manager / Content Producer / Copywriter £30000 - £35000 per annum createselect, London Account Manager £25000 - £30000 per annum createselect, London 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire Multimedia Producer £27000 - £31000 Per Annum plus benefits British Heart Foundation, North London VP / Director Brand Strategy - Luxury £90k-£120k + Bonus DOE Talent Edge Creative & Media, London (Central), London (Greater) Graphic Designer Competitive Keepmoat, Doncaster, South Yorkshire Associate Creative Director Copywriter Up to £65,000 (depending on experience) + benefits April-Six, Harefield, Uxbridge Digital Production Manager Competitive rate + benefits (free lunch, phone, laptop, gym membership, no counting of paid leave) Potato London, Bristol (City Centre), City of Bristol Copywriter £32000 Per Annum plus benefits British Heart Foundation, North London

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