Tuesday, 16 August 2016

Snapchat's latest acquisition, Do advertisers need to fall in love with print again?

Campaign: Media

Campaign: Media
August 16, 2016
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Do advertisers need to fall in love with print again?
Do advertisers need to fall in love with print again?

Staff

There is evidence to suggest that brands have gone too far in throwing the newspaper out with the bathwater.

Snapchat to buy mobile search app Vurb
Snapchat to buy mobile search app Vurb

Omar Oakes

Snapchat appears to be broadening into search amid reports it is acquiring Vurb, a mobile recommendation app.

Vodafone to sponsor Evening Standard's one-off night Tube edition
Vodafone to sponsor Evening Standard's one-off night Tube edition

Omar Oakes

Vodafone will sponsor the London Evening Standard's special late-night edition to celebrate the opening of the night Tube this week.

TSB appoints Vizeum and John Brown for media and content
TSB appoints Vizeum and John Brown for media and content

Omar Oakes

TSB Bank has appointed Dentsu Aegis Network duo Vizeum and John Brown Media as its new media and content agency partners, following a competitive pitch.

Asian markets lead Twitter's video ad strategy
Asian markets lead Twitter's video ad strategy

Byravee Iyer

Voracious video appetites in the region raise the platform's optimism about its ad offerings.

OMD promotes top strategy duo Habib and Shah
OMD promotes top strategy duo Habib and Shah

Omar Oakes

OMD UK has promoted its joint managing partners of strategy, Hamid Habib and Rian Shah, to chief innovation officer and chief strategy officer respectively.

Why location is as important as the message in mobile marketing
Promoted
Why location is as important as the message in mobile marketing

Stephen Graves

Mobile marketing is changing the way that brands interact with customers - with location adding a new layer of context and insight to brand messages

Day 1: Five ways data is improving consumer experiences
Promoted
Day 1: Five ways data is improving consumer experiences

Big data is changing the way brands communicate with their customers - and enabling better experiences

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