'Fat-shaming' gym in Derbyshire back with a vengeance; Google Photos ad cheekily references limited iPhone storage

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Campaign 18:05 August 10, 2016

The five things you need to know today Most read 'Fat-shaming' gym in Derbyshire back with a vengeance Simon Gwynn A gym accused of fat-shaming in a billboard ad has replaced it with another that campaigners have said is even worse. Tech Google Photos ad cheekily references limited iPhone storage Shona Ghosh A new spot promoting Google Photos takes a potshot at a much-complained about feature of Apple's iPhone - pricey storage. Advertising Watch: Sorrell, Gallop and Weed urge industry to tackle 'trust crisis' in Campaign documentary Nicola Kemp Some of the biggest names in the industry have spoken out in a new documentary series over the crisis of trust facing marketers. Marketing Paul Pogba's return to Man Utd makes perfect sense, on and off the pitch Andy Francis The £89m fee for human being Paul Pogba may seem excessive but, accompanied by a 'well executed marketing assault', Adidas and Man Utd see #Pogback as a sound investment, says Andy Francis, director of Performance Communications. Media Unshackled from the EU, VAT reform should be a priority for the new chancellor Owen Meredith With publishers now delivering rich content across an array of platforms, and the UK unshackled from the European rule book, our domestic tax regime can finally catch up with the internet age, writes Owen Meredith, the head of public affairs at the PPA. Also in the news Duncan Chater replaces Ella Dolphin at Hearst Magazines UK Duncan Chater, the group publishing director for Cosmopolitan, Red and Esquire at Hearst Magazines UK, is to take on the publisher's most senior commercial role. Digital detox: Ditching devices is more than a summer holiday fad The ability to tell stories across devices and media owners is becoming more pressing in a digital world that needs to detox and take time-out, writes Mark Howley, the chief executive of Zenith UK. My Media Week: Elli Papadaki, Financial Times This week Elli Papadaki, global head of programmatic at the Financial Times, crosses London for a number of client and agency meetings and boosts her adrenalin with a supercar racing event in the Cotswolds, all in the name of advancing the ad industry's move towards automation. Promoted How to mix with stars and still get noticed: a masterclass for brands Staff A Hollywood producer meets experts from Discovery Networks, Havas Media and BEN to talk the evolution - and future - of brands' involvement with entertainment in three #BENtalks films from Campaign and Branded Entertainment Network Promoted Thinkboxes winner May/June 2016: Lotto Thinkbox Winner for May/June 2016 Campaign Jobs PR Manager, Amazon Devices Competitive Amazon, London (Central), London (Greater) Associate Innovation Director £65000 - £85000 per annum Elizabeth Norman International, London Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Account Manager £30 – 35k + bens Direct Recruitment- Account Handling, London (Central), London (Greater) Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire PPC Account Manager - Full Service Media Agency! £35k Dot-Gap, London (Central) Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater) Publicity Lead, Amazon Publishing Competitive Amazon, London (Central), London (Greater) Digital Planner Buyer £25k Dot-Gap, London (Central) Account Director £40000.00 - £45000.00 per annum Twist Recruitment, London

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