Friday, 5 August 2016

Nissan pretends to be worst Olympics sponsor, Female creative speaks out on Kevin Roberts, New Apple ad

Campaign: Agencies

Campaign: Agencies
August 05, 2016

Latest

Nissan pretends to be the world's worst sponsor in Team GB prank
Nissan pretends to be the world's worst sponsor in Team GB prank

Shona Ghosh

Nissan is set to air a comical TV spot tonight as the Rio Olympics kicks off, in which it asks Team GB athletes to push the brand in ridiculous ways during the games.

Apple launches heartfelt 'The human family' spot ahead of the Olympics
Apple launches heartfelt 'The human family' spot ahead of the Olympics

Shona Ghosh

Apple has released an emotional spot as part of its long-running Shot on iPhone series, this time narrated to a poem by Maya Angelou.

BT retains Group M and creates new media entity Team Connect
BT retains Group M and creates new media entity Team Connect

Simon Gwynn

BT has retained Group M for its combined media account in an arrangement that will see staff from Maxus and MEC come together in a new bespoke unit, Team Connect.

'There are hundreds of Kevin Roberts in advertising': a senior creative speaks out
'There are hundreds of Kevin Roberts in advertising': a senior creative speaks out

Tiger Savage

Tiger Savage, a senior female creative, gives her opinion on sexism in the industry and why Kevin Roberts' recent comments are just the tip of the iceberg.

Campaign Viral Chart: Sky Sports' David Beckham ad is most shared
Campaign Viral Chart: Sky Sports' David Beckham ad is most shared

Unruly

Sky Sports' ad starring David Beckham and promoting the channel's Premier League coverage was most shared on social media over the past week. Louis Vuitton, Gatorade and Vodafone are among the other brands topping the chart.

Brits warm to Brexit but study reveals chasm in how nation is perceived
Brits warm to Brexit but study reveals chasm in how nation is perceived

Simon Gwynn

Brits are feeling better about Brexit, according to new research from J Walter Thompson - but a referendum held today would be likely to overturn the result.

JWT's Matt Eastwood on ageism, assholes and the benefits of business attire
JWT's Matt Eastwood on ageism, assholes and the benefits of business attire

Lalita Salgaokar

The latest in our series of interviews between a rising copywriter and a senior creative about making it in the ad industry

Twitter extends conversational ads to all advertisers and launches 'Instant Unlock' option
Twitter extends conversational ads to all advertisers and launches 'Instant Unlock' option

Simon Gwynn

Twitter has introduced a new feature, Instant Unlock Card, to its conversational ads, which roll out to all advertisers today after a seven month beta.

Wins this week: Byron, BT, Rimmel
Wins this week: Byron, BT, Rimmel

Staff

Byron, the hamburger restaurant chain, has added Crispin Porter & Bogusky London to its ad agency roster to launch its summer 2016 campaign.

Global stories of the week: Sprite under fire for sexism, Facebook poaches agency exec
Global stories of the week: Sprite under fire for sexism, Facebook poaches agency exec

Staff

Coke removes sexist ads in Ireland, APAC drags down Group M's global forecast and a top exec from Grey Mumbai heads to Facebook.

Alternative therapy provider fined after claiming it could reduce HIV infections
Alternative therapy provider fined after claiming it could reduce HIV infections

Omar Oakes

A provider of alternative health therapies has been prosecuted for breaking responsible advertising rules after claiming one of its products could reduce HIV infections.

Graeme Douglas:
Promoted
Graeme Douglas: "The best work comes from people who can think across boundaries"

In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay.

The Work

Currys PC World
Currys PC World "Get started" by AMV BBDO

Currys PC World's cross-channel campaign highlights the retailer's new lifestyle-based segmentation of laptops.

Apple
Apple "Maya Angelou reads Human Family" by TBWA/Media Arts Lab

Eleftheria Parpis

The poet laureate's reading of "Human Family" underscores the theme of global unity.

Trending

Kevin Roberts resigns from Saatchi & Saatchi after gender diversity controversy
Kevin Roberts resigns from Saatchi & Saatchi after gender diversity controversy

Gurjit Degun

Kevin Roberts has resigned as Saatchi & Saatchi's executive chairman following his controversial remarks over gender diversity.

Sprite ads taken down after sparking sexism complaints
Sprite ads taken down after sparking sexism complaints

Omar Oakes

Coca-Cola has apologised after an online ad for Sprite prompted social media accusations of sexism.

Ken Robinson: 'You don't want a caste system for creativity'
Ken Robinson: 'You don't want a caste system for creativity'

Kate Magee

Respected educationalist Sir Ken Robinson talks to Kate Magee about creative cultures, the state of education and why adland should drop the 'creative' label.

Big canvas, big impact
Promoted
Big canvas, big impact

Staff

Successful creative is about instantly making a big impact - getting the audience to buy, donate, visit... or even check their breasts. That's what makes The Ultimate Canvas

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