Confused.com ditches robot for James Corden, Sorrell responds to Roberts' gender comments, Latest adspend forecasts

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Campaign: Agencies August 02, 2016

Latest Confused.com drops Brian the Robot for James Corden Gurjit Degun Confused.com, the price comparison site, is ditching Brian the Robot for James Corden as it tries to keep up with the competition. Sorrell: Roberts' gender diversity comments echo Lévy Claire Beale WPP chief executive Martin Sorrell said Saatchi & Saatchi chairman Kevin Roberts "was only echoing the words of his boss" by saying the gender diversity debate is "over." Global marketing spend set to exceed $1tn in 2017, says Group M Gurjit Degun Global marketing spend is set to exceed $1tn (£756bn) in 2017, Group M predicts. IPG picks up Harley-Davidson ad, digital and media business Gurjit Degun Harley-Davidson, the premium motorcycles-maker, has appointed Interpublic Group to handle its global ad, digital and media account, following a competitive pitch process. UK adspend forecast downgraded to 4.2% in 2016 Simon Gwynn UK adspend will slow down during 2016 and 2017, according to the latest data from the Advertising Association and Warc - but still grow across almost every medium. Your unconscious bias is showing, Kevin Roberts Ali Hanan Saatchi & Saatchi's Kevin Roberts exposed an unconscious bias with his controversial comments about gender diversity, but the debate is far from over, says the founder of Creative Equals. All hail the giggling idiots Angus Macadam Stop taking yourself and your work so seriously or you'll never find masterpieces in unexpected places. Former refugee Hossaini works to highlight immigrants' contributions to the UK Melody Hossaini, the founder and chief executive of InspirEngage International, has teamed up with the Joint Council for the Welfare of Immigrants for a campaign that places heritage plaques on key buildings where high-profile immigrants have lived and worked. The future of advertising depends on women (as well as men) Christine Beardsell It's critical for the future of advertising and marketing that our industry promotes women to top jobs, writes Christine Beardsell, managing partner of content at Fold7. To achieve diversity, challenge women to shoot for the stars Debbie Klein If we want change, then men in power have to recognise that gender diversity is better for creativity, clients and all of us, writes Debbie Klein, the chief executive of Engine Europe and Asia-Pacific. Real 'audience first' vision starts from the inside out Neil Davidson Agencies must investigate ways of connecting that are "audience first" not "brand first", writes Neil Davidson, the managing director and partner at HeyHuman. Promoted The secret to affiliate marketing success Staff Affiliate marketing has never been more popular - but brands need to adopt a more human approach if they are to use this digital channel to its fullest, and most rewarding, potential The Work BT Sport "Four competitions. One venue." by AMV BBDO BT Sport has kicked off a campaign to celebrate its fourth season of football coverage. Havana Club "Casa Havana" by Found Studio Havana Club has created "Casa Havana", a Cuban inspired pop-up destination in London, in collaboration with the VR team at Found Studio. RAF "No ordinary job" by WCRS WCRS has created a recruitment campaign that reveals what life is like in the RAF, for both regulars and reserves. Trending Ad industry reacts to Kevin Roberts' controversial gender comments Staff Senior figures from across the industry have reacted to Saatchi & Saatchi executive chairman Kevin Roberts' comments about female ambition in agencies and diversity. Saatchi's Roberts placed on leave for comments on gender diversity Douglas Quenqua "Behavior like this is simply unacceptable in our Groupe," says Arthur Sadoun, CEO of Publicis Communications, in an internal memo. Promoted Big canvas, big impact Staff Successful creative is about instantly making a big impact - getting the audience to buy, donate, visit... or even check their breasts. That's what makes The Ultimate Canvas Campaign Jobs Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire Business Development Manager - Digital, Tech, DR Solutions £50000 - £70000 per annum + commission and benefits Ultimate Asset, London Senior Designer £38000 - £40000 per annum + competitive benefits Robert Half Recruitment, City of London, London Head of Planning Competitive BBC, London (Central), London (Greater) Packaging Manager up to £38,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Corporate communications content manager Competitive+ Benefits rb ( Reckitt Benckiser ), Slough Creative - Theme Parks Competitive Merlin, Acton, London MidWeight ReToucher, Packaging Design Salary Negotiable Jobbio, Camden, London (Greater) Head of Digital Content Competitive salary and benefits package Boat International Media, Wimbledon, London (Greater) Senior Planner (x2) - Multi-practice Marketing Agency - London £65000.00 - £70000.00 per annum + bonus & benefits DNA Recruit, City of London, London

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