MediaCom tops Media Week Awards nominations; Facebook bats back in ad-blocking 'ping pong'; Under Armour drops sponsorship of hunter

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Campaign 18:05 August 19, 2016

The five things you need to know today Most read MediaCom tops Media Week Awards nominations Staff MediaCom has topped the shortlist for the 2016 Media Week Awards with 19 nominations. Tech Facebook bats back in ad-blocking 'ping pong' Shona Ghosh Facebook is winning the war on ad-blockers, according to Adblock Plus, but the arms race is set to continue as the open source community looks for new getarounds. Advertising Campaign Viral Chart: Under Armour's Michael Phelps ad resurfaces Unruly An Under Armour ad released earlier this year topped this week's chart of most-shared ads after its star, Olympic swimmer Michael Phelps, won more gold medals in Rio. Spots from Adidas, Nike and Gatorade also went viral. Marketing McDonald's pulls Happy Meal fitness trackers after skin irritation complaints Shona Ghosh McDonald's latest attempt to cultivate a healthier image has been scuppered, after the fast-food brand had to ditch the Step It fitness trackers included with its Happy Meals in the US. Media Traditional TV wins out over online for following Olympics, study finds Rebecca Smith Live TV is the go-to choice for people wanting to keep up with Rio 2016, according to research that also compares how commercialised the Games feel to consumers, compared with other major sporting events. Also in the news Under Armour drops sponsorship of hunter involved in 'cruel' killing of bear Under Armour has cut ties with the couple who caused outrage after posting a video of them killing a bear with a seven-foot-long spear in Alberta, Canada. TV advertising is part Usain Bolt, part Mo Farah TV advertising is a lot like the Olympics Games in ways you might not have immediately realised, reflects Thinkbox's Simon Tunstill. Donald Trump's first general election ad is surprisingly safe Spot focuses on immigration, attacks Clinton's "rigged" system Promoted Day 4: Dmexco buzzwords - virtual reality We explore the talking points of this year's Dmexco - first up is VR, the technology that everyone's glued to Promoted Traditional ad models are dead - so what now? Staff Damien Marchi, global head of content, Havas, on how brands can build more meaningful relationships with consumers #BENtalks Campaign Jobs Digital Agency Director/Head of Digital Agency Sales - Premium £90000 - £100000 per annum + bonus & benefits Ultimate Asset, London Insight Director £90,000 per annum Ball & Hoolahan, Midlands Senior Account Manager £35000 - £45000 per annum Twist Recruitment, London Account Director £40000 - £55000 per annum The Great & The Good, London Business Director £80 – 85k + Bens Direct Recruitment- Account Handling, London (Central), London (Greater) Business Development Manager - Creative Solutions Motoring Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London Marketing Manager (Digital) £36,000 per annum The Manchester Growth Company, Manchester, Greater Manchester Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire

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