FMCG giants won't survive without data, says outgoing Mondelez media boss + latest from Oreo, Facebook, WhatsApp & Twitter

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Campaign: Brands August 30, 2016

Brand news and analysis, powered by Marketing Latest FMCG giants won't survive without data, says outgoing Mondelez media boss Shona Ghosh The FMCG establishment can't survive until it solves its data problem, according to Mondelez's outgoing chief media and ecommerce officer, Bonin Bough. Adblockalypse a year on Shona Ghosh It's been a year since Apple announced changes to iOS that would allow iPhone owners to block ads on Safari. How serious has the 'adblockalypse' been? Oreo kicks off TV and experiential campaign for new cookie flavours Simon Gwynn Mondelez cookie brand Oreo has launched a £3.4m multichannel campaign to promote its growing range of flavours. Talk is cheap, but the cost of the gender pay gap isn't Nicola Kemp New research revealing the gender pay gap published last week underlines the need for a cultural shift in the creative industries. Facebook, WhatsApp and the power of data in the 21st century Richard Foster Last week's announcement by WhatsApp that it is to enter into a new data sharing deal with parent company Facebook has already sparked huge debate in the data and marketing industries, not to mention among consumers, notes Richard Foster, UK managing director of LiveRamp. Twitter launches Promoted Stickers in the UK Simon Gwynn Twitter has announced the UK launch of Promoted Stickers, which allow brands to create custom stickers for users to attach to their photos. Apple facing €13bn bill as Brussels declares Irish tax deals broke competition law Simon Gwynn Apple has been hit by a monumental tax bill, after the European Commission declared that the tech company's arrangement with the Irish government amounted to illegal state aid. Promoted July's Aerial Awards winner: Hive 'Superfast any time' Staff Promoted Graeme Douglas: "The best work comes from people who can think across boundaries" In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Campaign Jobs Digital Marketing Specialist £50000 per annum Brand Recruitment, Buckinghamshire, Amersham / High Wycombe, Buckinghamshire / Buckinghamshire, Beaconsfield Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London Marketing Manager (Digital) £36,000 per annum The Manchester Growth Company, Manchester, Greater Manchester Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) European Category Manager Competitive Spectrum Brands, West Byfleet, Surrey Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater) Publicity Lead, Amazon Publishing Competitive Amazon, London (Central), London (Greater) PR Manager, Amazon Devices Competitive Amazon, London (Central), London (Greater)

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