Sainsbury's moves £60m ad account to W&K; A view from Dave Trott; WhatsApp update paves way for brands to message users

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Campaign 18:05 August 25, 2016

The five things you need to know today Most read Sainsbury's moves £60m ad account to Wieden & Kennedy Maisie McCabe and Omar Oakes Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO. Tech Facebook to compete for Google's programmatic ad sales dominance Gurjit Degun Facebook is going head-to-head with Google in a bid to take the search engine's programmatic trading share. Advertising A view from Dave Trott: Jumping the shark Dave Trott Most people know the expression "Jumping the shark". Marketing WhatsApp update paves way for brands to message users Shona Ghosh WhatsApp has updated its terms of service to allow businesses and users to talk to each other on its platform but says it doesn't want a "spammy" experience. Media Shane Smith calls on media to change or risk alienating young people Gurjit Degun Media owners need to keep up with the younger generation or "risk alienating" them, Shane Smith, the founder and chief executive at Vice has said. Also in the news Tesco introduces same day click-and-collect service Tesco is now allowing customers to order groceries online and collect them in-store within three hours. British Gas launches Gogglebox-style video series in smart homes marketing push British Gas has launched a "Gogglebox for energy" online content series as part of its latest marketing push in the UK connected homes market. Dentsu Aegis Network launches enhanced parental leave Dentsu Aegis Network is matching its maternity and adoption leave, offering anyone with a new child to take up to 20 weeks' paid leave. Promoted Graeme Douglas: "The best work comes from people who can think across boundaries" In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Promoted Flavours are local but insights travel Cannes was the setting for Campaign and Product of the Year to gather a group of top marketing minds to discuss the future of global product launches Campaign Jobs Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) Client Development Director £80k - £100k plus Bonus Stonor, South East England Head of Business Development - Branded Video Content £70000 per annum + OTE £100k Ultimate Asset, London, West London Client Services Director - award winning integrated B2B agency £80-110k (neg) plus bonus and benefits The Jefferson Group, Berkshire / Oxfordshire area Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Manager £40000 per annum Brand Recruitment, Waltham Cross, Hertfordshire / Hatfield, Hertfordshire / London, Barnet 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London Business Development Manager - Creative Solutions Motoring Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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