Sexism in women's sport, Government criticised for childhood obesity strategy, Sony bids for creative revival

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Campaign Breakfast Briefing August 18, 2016

Latest Sexism, stereotyping and missed opportunities in women's sport Nicola Kemp The consumer backlash to the stereotyping of female Olympic athletes by the media underlines the missed opportunity for brands and media owners to capitalise on the power of women's sport. Government widely criticised over childhood obesity strategy compromise Simon Gwynn The government's long-awaited childhood obesity strategy, published today, has left both the industry and health campaigners disgruntled after certain key measures were dropped, while others were retained. Sony bids for creative revival with Bravia pitch Omar Oakes Sony is hoping to revive its advertising heritage as it gears up for the European launch of its latest range of Bravia TVs. BT and EE union moves up a gear with direct review Omar Oakes BT is looking to consolidate the direct marketing accounts for its eponymous brand and EE, putting OgilvyOne and Chemistry on alert. Nationwide sponsors Snapchat Lens and geofilter for A-Level results day Shona Ghosh Nationwide has joined a growing number of British brands leaping onto Snapchat, sponsoring a Lens and geofilter on A-Level results day. Microsoft's Cortana mocks Apple's Siri in Surface ad Shona Ghosh Microsoft has responded cattily to a recent Apple spot trying to position the iPad Pro as a computer, using Cortana to point out the superiority of a keyboard and Office. Promoted The Digital Revolution: Are you keeping up with the pace of change? Campaign in partnership with Kingpin Let us know how you're staying ahead of the curve in today's rapidly evolving marketplace Promoted 8 ways to get creative with digital out-of-home Staff By combining the scale and impact of out-of-home with technologies that allow for dynamic, flexible messaging, digital out-of-home affords brands the opportunity to create some truly iconic creative work Campaign Jobs Digital Agency Director/Head of Digital Agency Sales - Premium £90000 - £100000 per annum + bonus & benefits Ultimate Asset, London Insight Director £90,000 per annum Ball & Hoolahan, Midlands Senior Account Manager £35000 - £45000 per annum Twist Recruitment, London Account Director £40000 - £55000 per annum The Great & The Good, London Business Director £80 – 85k + Bens Direct Recruitment- Account Handling, London (Central), London (Greater) Digital Account Manager £35k Dot-Gap, London (Central) Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire Global Client Account Director Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Director £38-42k + share options, pension and benefits Stellar, London (Central), London (Greater) Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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